Lead e-Commerce Europe & Managing Director BEU [temporary] (f/m/x)

We are a dedicated Squad on a mission to redefine Swiss watchmaking, rooted in our legacy since 1884. Driven by innovation and precision we create timepieces that combine modern-retro design with casual, approachable, and sustainable luxury — powered by passionate teams around the world.

We are looking for a Lead e-Commerce EMEA & Managing Director BEU (temporary mission) to join our team in Lijnden, Amsterdam area, Netherlands. Reporting directly to the Global Head of eCommerce & Digital Engagement in Switzerland, you will play a pivotal role in accelerating our e-commerce growth, strengthening our digital presence across European markets, and ensuring an exceptional premium customer experience.

This is much more than an e-commerce project or business development role. It is a strategic leadership position with real impact, combining commercial responsibility, digital transformation, market development and cross-functional leadership.

Your contribution:

• Lead the local organization, setting strategic priorities and objectives, developing teams, and ensuring strong operational and commercial performance.
• Own the e-commerce business budget/targets across EMEA and SEA, identifying opportunities and implementing initiatives to drive revenue growth, profitability, customer acquisition, and market expansion, ultimately achieving business targets.
• Develop and implement new sales plans while continuously improving existing e-commerce processes, tools and customer journeys to maximize commercial performance and customer experience.
• Lead e-commerce logistics and operational excellence, ensuring seamless end-to-end operations, strong execution and readiness to support business growth.
• Develop and drive customer loyalty and retention initiatives, strengthening online brand awareness, engagement and long-term customer relationships.
• Develop plans to expand the online presence into new markets, identifying opportunities, assessing market potential and supporting successful market launches.
• Steer e-commerce stock planning and management across the responsible markets, tracking product performance and optimizing the product portfolio, stock efficiency, and product lifecycle.
• Maintain and strengthen relationships with key business partners across payments, logistics, e-commerce platforms, and other strategic areas.
• Oversee internal and external Multilingual Customer Service Teams (Amsterdam and Hong Kong), ensuring a premium customer experience and strong alignment with e-commerce and commercial objectives.

You will fit perfectly into our team if:

• You have at least 5 years of experience in a senior e-commerce, digital commerce, business development or commercial leadership role, ideally within retail, luxury, premium or fashion.
• You have a proven track record of successfully managing teams and leading cross-functional organizations, with the ability to set direction, inspire people and deliver strong business results.
• You have strong experience in e-commerce management, digital operations and business development, with a solid understanding of online commercial performance, customer journeys and market dynamics.
• You have a strong commercial and strategic mindset, with demonstrated experience in driving revenue growth, profitability, customer acquisition, retention and market expansion.
• You have a strong analytical and structured approach, with the ability to interpret data, monitor KPIs, assess business performance and translate insights into actionable decisions.
• You have proven experience leading complex digital projects across internal and external teams and are comfortable managing multiple stakeholders across different markets and functions.
• You are experienced in e-commerce platforms, CMS systems and UX/UI best practices, with a strong understanding of digital customer experience.
• You are comfortable working with digital and business tools, including Microsoft Office, Jira, Confluence, GA4, SAP and Power BI.
• You are comfortable navigating a dynamic, international and demanding environment, demonstrating strong organization, resilience, agility and the ability to prioritize effectively.
• You are a strong communicator and stakeholder manager, comfortable working with senior management, local market teams and cross-functional partners across EMEA and SEA.
• You are fluent in English. Additional languages, particularly Dutch, French, or German are a strong plus but not mandatory.
• Strong presentation and communication skills are a plus.

Your new employer

At Breitling, we encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well-being of our employees by fostering an environment of diversity, equity and inclusion, where every voice is heard and valued. 

We believe that happy, healthy employees are the key to success, which is why we offer competitive benefits, including:  

• Work from home (depending on position requirements)  
• Watch to wear / watch to buy program 
• Referral program  
• Development opportunities  
• Maternity leave (18 weeks)  
• Culture of feedback 

Our values: 

At Breitling we are...EPIC! : 

• Entrepreneurship – We take ownership, act with agility, and dare to challenge the status quo. 

• Performance – We strive for excellence and deliver with impact, precision, and passion. 

• Innovation – We embrace creativity and continuously push boundaries to shape the future. 

• Care – We look after our people, our clients, and our planet, with respect and responsibility. 

Want to take on this mission and join our  #Squad? Apply now!  

We value diversity and are committed to fostering an inclusive environment that reflects the excellence and refinement that define our brand. We welcome applications from all backgrounds, regardless of race, gender, age, sexual orientation, disability, or any other protected characteristic. We invite candidates from all walks of life to share their applications to join our Squad, where inclusion is at the heart of our vision of elegance and prestige.  

Please note that the use of protective equipment is required for certain roles to maintain the highest standards of safety and precision during operations in our workshops.