Demand Generation Lead # 26-21953

Duration: 6+ Months

Job Requirements:

• Own scaled channels end-to-end: Continue execution and optimization of Clay, webinars, scaled in-person events, and GCM operational programs, ensuring campaigns launch on time and performance stays on track.
• Be proficient in the core marketing tech stack: Comfortable working in HubSpot, Salesforce (reporting), Gong Engage, and Webflow to build, monitor, troubleshoot, and report on campaigns with minimal ramp time.
• Maintain a strong partnership with Marketing Operations: Work closely with MOPS to keep scaled channel programs moving, manage workflows, resolve operational blockers, and preserve campaign velocity.
• Prioritize the highest-impact channels: Focus on the most effective channels identified in the MM NA Scaled Channels strategy/dashboard, using performance data to guide investment, optimization, and experimentation.
  Operate as a marketing generalist: Be able to flex across strategy, campaign execution, reporting, cross-functional stakeholder management, and day-to-day problem solving to ensure continuity.

• Daily: Monitor active acquisition programs, coordinate with Sales, Marketing, and vendors, manage campaign execution and follow-up, review dashboards and key metrics, and respond to ad hoc requests across all acquisition channels.
• Weekly: Lead campaign status reviews, update stakeholder reporting, review pipeline and campaign performance, optimize active programs, and prepare upcoming launches across concurrent campaigns.
• Monthly: Plan and execute webinars, Clay/Gong outbound campaigns, while reviewing ROI, reporting business impact, and planning the next month's acquisition calendar. Send out monthly newsletters
• Quarterly: Plan and execute customer events, partner with the brand team on paid acquisition campaigns, and direct mail program, establish campaign strategy and timelines, align cross-functional stakeholders, and review overall business impact and ROI.

• Bachelor degree or equivalent experience.

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