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Digital Demand Generation Specialist

Role overview

Qualifications

  • 5+ years of B2B demand generation experience
  • Strong hands-on Pardot and Salesforce expertise
  • Experience building and optimizing multi-channel campaigns
  • Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics

Responsibilities

  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline

About the company

Electro Rent logo

Electro Rent

Electro Rent is a global leader in test and technology solutions that enable its customers to accelerate innovation and optimize investments. Electro Rent’s rental, lease, sales and asset management solutions serve industry-leading innovators in communications, aerospace and defense, automotive, energy, education and general electronics, and have done so since 1965.

Company details

Company size201 - 500

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Job description

Overview:

Turn Demand Into Growth. Build What’s Next.

Ready to take your B2B marketing career to the next level? Electro Rent is growing — and we’re looking for a Digital Demand Generation Specialist to grow with us.

 

This is more than a campaign execution role. It’s an opportunity to bring your ideas, expertise, and creativity to a global organization serving some of the world’s most innovative technology markets.

 

As our Digital Demand Generation Specialist, you’ll create integrated campaigns that generate qualified leads, accelerate pipeline, and connect customers with solutions across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic growth markets.

 

And the best part? This is a remote opportunity, giving you the flexibility to do your best work while making an impact across the organization.

Responsibilities:

Make an Impact

You’ll have the opportunity to:

  • Own multi-channel demand generation campaigns from strategy through results
  • Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
  • Work hands-on with Pardot and Salesforce
  • Partner directly with Sales, Product Management, Content, and OEM partners
  • Use data, segmentation, testing, and analytics to continuously improve performance
  • Help turn marketing engagement into qualified opportunities and measurable pipeline
  • Bring forward new ideas and have meaningful ownership of your programs

Is This You?

We’re looking for an experienced B2B marketer who combines creativity, curiosity, technical know-how, and a passion for results.

 

You’ll stand out if you bring:

  • 5+ years of B2B demand generation experience
  • Strong hands-on Pardot and Salesforce expertise
  • Experience building and optimizing multi-channel campaigns
  • Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
  • Strong project management and cross-functional collaboration skills

Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus.

Qualifications:

Why Electro Rent?

Because your career should come with more than a paycheck.

At Electro Rent, we want our employees to have the resources, flexibility, and opportunities they need to succeed — professionally and personally.

Our comprehensive rewards and benefits include:

  • Salary Range: $80,000-$100,000 per year
  • Remote work opportunity
  • Medical, dental & vision coverage
  • 401(k) with company match
  • Paid Time Off
  • 13 paid holidays, including observed and floating holidays
  • Generous tuition reimbursement to support your continued education and development
  • Wellness benefits and resources
  • Opportunities to learn, grow, and build your career
    And more!

Ready to Make Your Mark?

If you’re energized by the intersection of marketing + technology + data + growth, we’d love to hear what you can bring to Electro Rent.

 

Bring your ideas. Build meaningful campaigns. Create measurable impact. Grow with us.

 

👉 Apply today and discover what’s next at Electro Rent.

We’re Proud to Be an Equal Opportunity Employer

At Electro Rent, we value a diverse and inclusive workplace where everyone has the opportunity to succeed. We welcome qualified applicants of all backgrounds and provide equal employment opportunities in accordance with applicable law.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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