CRM Specialist

Build What's Next with Us

At SEAhub Asia, your career isn't just a job — it's a launchpad.
We move fast, think big, and build futures together.

What's waiting for you here?

Learning & Development that sharpens skills and accelerates careers
Competitive salary packages for high performers
Wellbeing perks that help you thrive inside and outside work
A team that supports, celebrates, and wins as one

and we're just getting started.

We're growing across Southeast Asia — and we're searching for sharp minds, big thinkers and curious hearts ready to help us build what's next. learners, and big thinkers who want to create what's next.

If you're ready to make a real impact and grow with a future-ready team, your next chapter starts here.

Job Summary

You'll be responsible for managing CRM campaigns end-to-end—from audience segmentation and automation to content ideation, testing, and optimization—with a strong focus on elevating the customer experience to improve retention and recovery rates. This role centers on delivering highly relevant, personalized communications that strengthen customer relationships, re-engage inactive users, and drive long-term loyalty.

Responsibilities:

• Own and manage CRM campaigns across email, SMS, push notifications, and other lifecycle channels

• Ideate, plan, and develop content concepts aligned with customer behavior, brand tone, and business goals

• Collaborate with marketing, product, and design teams to turn content ideas into high-performing CRM assets

• Build and optimize automated customer journeys (onboarding, retention, re-engagement, win-back, etc.)

• Develop segmentation strategies to ensure content relevance and personalization

• A/B test subject lines, messaging, content formats, and timing to improve performance

• Analyze CRM metrics (open rates, CTR, conversions, retention) and translate insights into content and journey improvements

• Stay up to date with CRM trends, content formats, and customer engagement strategies

Requirements:

• 2+ years of experience in CRM, customer lifecycle marketing, or retention marketing

• Hands-on experience with CRM tools (e.g., HubSpot, Salesforce, Braze, Klaviyo, or similar) will be an added advantage

• Strong content ideation skills with the ability to generate fresh, engaging messaging ideas tailored to different customer segments

• Solid understanding of customer journeys and behavioral marketing

• Data-driven mindset with experience analyzing and optimizing campaign performance

• Excellent written communication skills and a strong sense of tone and storytelling

• Experience working cross-functionally with creative and technical teams

Don't miss out on this exciting opportunity! Apply now at www.seahubasia.com.