SMM Creative – Messenger App

🌍 About the Company

The client is a FinTech company preparing to bring a new messenger to market. The product combines everyday digital communication with the trust, usability, and security standards expected in financial services. This is an early-stage product launch with the ambition to reach an international audience. You will join while the brand, community, and social media presence are still being shaped.

💼 About the Role

As the Social Media Marketing Creative, you will develop creative marketing concepts that build awareness, engagement, and user interest around the messenger. You will combine a strong understanding of social media with a marketing mindset, turning the product’s personality, features, and use cases into campaigns that attract attention and support user acquisition.

You will own creative marketing execution across key social channels, from campaign concepts and copy to short-form video and promotional assets. Your work will directly influence how the product is positioned, discovered, and understood by its target audiences.

🔍 Responsibilities

• Develop creative social media marketing concepts and campaigns for the messenger;

• Create platform-native marketing ideas for TikTok, Instagram, LinkedIn, X, and YouTube Shorts;

• Develop short-form videos, static visuals, carousels, stories, scripts, captions, and campaign assets;

• Turn product features, updates, and FinTech topics into clear, engaging, and commercially relevant marketing content;

• Build and manage a consistent social media marketing calendar around product launches, campaigns, and business priorities;

• Monitor online conversations, trends, formats, competitors, and emerging platforms to identify creative marketing opportunities;

• Develop attention-grabbing concepts, hooks, and communication angles that differentiate the messenger from competitors;

• Collaborate with product, design, performance marketing, and communications teams;

• Test creative concepts, messaging, formats, and calls to action using engagement, acquisition, and conversion data;

• Adapt campaigns and creative concepts for different audiences, channels, and international markets;

• Help build awareness, community engagement, and user acquisition through creative social media marketing.

🎓 Requirements

• 2+ years of experience in social media marketing, creative marketing, digital marketing, or a related role;

• A strong portfolio of social media marketing campaigns, creative concepts, videos, visuals, or branded content;

• Hands-on ability to take a marketing idea from concept and messaging through to final execution;

• Strong English copywriting skills and a sharp sense of tone, timing, trends, and online culture;

• Strong understanding of how social media works as a marketing and user-acquisition channel;

• Practical experience with short-form video and social-first creative formats;

• A clear understanding of platform behaviour, content formats, algorithms, and audience expectations;

• Ability to develop creative concepts with clear marketing objectives rather than creating content for content’s sake;

• The ability to balance creative experimentation with commercial, engagement, and acquisition goals;

• Strong ownership, organisation, and confidence working on a product that is still taking shape.

Nice to Have

• Experience marketing a messenger, mobile app, FinTech, payments, banking, or SaaS product;

• Experience launching or growing a new digital product through social media;

• Skills in motion design, graphic design, photography, or video editing;

• Experience working with creators, influencers, partnerships, or user-generated content;

• Knowledge of paid social creative testing and performance marketing metrics;

• Additional European language skills.

🤝 Key Competencies

• Strong creative marketing judgement and the confidence to propose distinctive and unconventional ideas;

• Ability to think beyond individual posts and develop broader marketing concepts and campaigns;

• Curiosity about internet culture, communication products, consumer behaviour, and emerging social trends;

• Clear storytelling that makes complex or technical features easy to understand and attractive to potential users;

• Commercial awareness and understanding of how creativity can contribute to awareness, engagement, and acquisition;

• Adaptability when priorities, formats, or audience feedback change;

• Collaborative communication across creative, product, and commercial teams.

✨ The Employer Offers

• A gross monthly salary of €2,000–€3,000, based on experience and portfolio;

• Creative marketing ownership of a new consumer product from its launch stage;

• The opportunity to establish the messenger’s social media marketing direction and communication style;

• A hybrid working setup with flexibility in how you organise your work;

• Direct collaboration with product, design, and marketing decision-makers;

• International scope and exposure to FinTech and consumer technology markets;

• Professional development and room to grow alongside the product;

• Modern equipment and the tools required for high-quality creative marketing execution.

If you understand how to combine social media, creativity, and marketing to make a new digital product relevant, memorable, and impossible to scroll past, share your portfolio and show us how you would introduce this messenger to the world.