About the Role
Clause5afe Systems Inc. is creating an entirely new market category: universal AI governance certification. The Marketing Manager will own the execution of our brand strategy, demand generation, content marketing, and public presence. You’ll be the first dedicated marketing hire, which means you’ll build the function from scratch — establishing processes, creating content, managing campaigns, and driving the pipeline that fuels our growth.
This role requires someone who can operate at both the strategic and tactical level. One day you’ll be planning our presence at a global AI conference. The next day you’ll be writing a LinkedIn post, designing a campaign email, and analyzing CRM metrics. If you thrive in that range, this is your role.
What You’ll Do
- Own and execute the marketing strategy across all channels: LinkedIn, X (Twitter), email, website, events, and PR.
- Create compelling content that establishes Clause5afe as the thought leader in AI governance certification: blog posts, whitepapers, case studies, social media, newsletters, and video content.
- Manage and optimize HubSpot for marketing automation, lead nurturing, email campaigns, and pipeline analytics.
- Plan and execute Clause5afe’s presence at industry conferences and events, including upcoming AI Conferences and subsequent engagements.
- Develop and manage demand generation campaigns targeting enterprise decision-makers: CISOs, Chief Compliance Officers, General Counsel, and VP/C-level AI leaders.
- Build and maintain the company’s brand identity, messaging guidelines, and visual standards across all touchpoints.
- Manage PR and media relationships — securing coverage in target publications (TechCrunch, WIRED, Lawfare, The Information, etc.).
- Collaborate with the sales team to develop sales enablement materials, pitch decks, and client-facing content.
- Track and report on marketing KPIs: website traffic, lead generation (MQLs/SQLs), social engagement, media mentions, and event ROI.
What We’re Looking For
- 5–8 years of marketing experience, with at least 2 years in B2B enterprise technology, SaaS, cybersecurity, or compliance/governance.
- Proven ability to build a marketing function from scratch or significantly scale an early-stage marketing operation.
- Strong content creation skills — you can write a compelling blog post, design a campaign, and craft messaging that resonates with technical enterprise buyers.
- Hands-on experience with HubSpot (marketing automation, CRM integration, analytics).
- Experience with category creation or market education campaigns (our buyers don’t know this category exists yet — you’ll help them understand why it matters).
- Strong understanding of social media strategy, particularly LinkedIn for B2B thought leadership.
- Event planning and execution experience, including conference logistics, speaking engagement coordination, and booth management.
- Data-driven mindset — you make decisions based on metrics, not assumptions.
Nice to Have
- Experience marketing to regulated industries (finance, healthcare, government).
- Background in AI, machine learning, or AI ethics/governance (even at a conceptual level).
- PR or media relations experience, particularly with tier-1 tech publications.
- Design skills (Canva, Figma, Adobe Creative Suite) for creating visual assets.
- Experience with ABM (account-based marketing) strategies for enterprise sales.
Why This Role Matters
We’re not marketing an existing product into an existing category. We’re building the category itself. The Marketing Manager will shape how the world understands AI governance certification — and how they discover Clause5afe as the standard. This is a rare opportunity to be the marketing voice of a company that’s defining a new industry from day one.
Compensation: 100,000 – $130,000
