E-commerce Marketing Specialist

Position Overview

• Job Title: E-commerce Marketing Specialist

• Location: Philippines / Colombia / Mexico

• Department: Marketing

• Report To: Marketing Manager

• English Level: C1, C2

• Schedule: Part time to start. After evaluation period, option to full time

• Background Check required

• Must Use Company Laptop

Working Hours

• Schedule: Monday to Friday, 8:00 AM - 2:00 PM EST (Optional extension to 4:30 PM EST)

Day-to-Day Responsibilities:

• Project Management:

  • Utilize Asana for organizing and tracking tasks.

• Social Media Management:

  • Optimize storefronts on Instagram, TikTok, Pinterest, and Facebook.

  • Manage version pixels and other tracking components.

  • Develop, schedule, and post weekly content; create a year's worth of content aligning with promotions.

  • Create graphics and copy using Canva.

  • Actively reply and engage with customers, influencers, and professionals.

  • Build and manage a presence on Reddit, including replying to social media direct messages.

• Advertising:

  • Run and monitor PPC ads without new bidding strategies, maintaining existing campaigns.

  • Prepare and deliver reports on ad performance.

• Influencer and Affiliate Marketing:

  • Use Affable to find influencers and affiliates to promote products and target professionals to buy in volume.

• Customer Feedback and Engagement:

  • Oversee BazaarVoice to review distributors and reach out to customers for permission to use their photo reviews.

  • Use Pro Website to call professionals who recently purchased, asking for quotes to establish relationships.

• Backend Management:

  • Perform data entry, update product listings, and make necessary changes on the BigCommerce platform.

Must-Haves:

• Basic understanding of project management and ability to adopt new software quickly.

• Some B2B experience and customer service experience.

• Fluent in English, with excellent written and verbal communication skills.

• Experience with PPC advertising and social advertising strategy, including Google, Bing, eBay, Amazon, and Walmart.

Nice-to-Haves:

• Extensive experience in any of the mentioned areas.

Technology:

• Tools: Microsoft Teams, Slack, Office, BigCommerce, Affable, Excel

• Each tool requires individual logins as there is no centralized platform.