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Marketing Analyst

Role overview

Summary

The Marketing Analyst role focuses on optimizing advertising campaigns and improving key performance indicators at Social Discovery Group. You will analyze data, monitor performance, and provide actionable insights to enhance marketing effectiveness within a remote, international team.

Qualifications

  • Higher education in technical, mathematical, or economic fields.
  • Excellent knowledge of Google Sheets, including pivot tables.
  • Good knowledge of BigQuery.
  • Knowledge of mathematical statistics.
  • English level B2+.

Responsibilities

  • Prepare analytical sections on advertising campaigns to identify optimization opportunities.
  • Research and develop recommendations for improving key performance indicators of advertising campaigns.
  • Evaluate and monitor current A/B tests, providing results and recommendations for further experiments.
  • Monitor key marketing performance indicators and notify of significant deviations from the norm.

Key facts

Hard skills

Other skills

  • Google Sheets
  • Analytical Skills
  • Communication

About the company

Social Discovery Group logo

Social Discovery Group

  • Consumer Internet & Social Platforms
  • SME
  • 1,001–5,000
Social Discovery Group is a global technology company that builds the future of social discovery apps at the intersection of dating, social, and entertainment. Our portfolio includes 60+ platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund. More than 500 million people across 150 different countries enjoy our products. We strive to have 10 times as many. Our international team of 1,200 professionals and digital nomads works all over the world. Together we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfill their needs for communication and attention from other people and artificial life forms. 🎉 In August 2024 we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. Your opportunities with SDGroup: ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot. ➔Become a Digital Nomad. We believe that digital nomads are the pioneers of our time, ready to change the world and change themselves. ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products We are the refugee friendly company.

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Job description

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.


We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Marketing Analyst.


Your main tasks will be:

  • Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize;
  • Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns;
  • Evaluation, review, and monitoring of the current A/B test. Provide accurate results and recommendations for further experiments.
  • Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons;
  • Review and improvement of existing attribution, LTV marketing models;
  • Optimizing marketing reports/budgeting tools.

We expect from you:

  • Higher education (technical/mathematical/economic education);
  • Excellent knowledge of Google Sheets (free handling of pivot tables);
  • Good knowledge of BigQuery;
  • Knowledge of mathematical statistics is critical.
  • English level is B2+;
  • Experience with BI tools (Tableau, SuperSet, etc);
  • Preference for candidates located in APAC or nearby time zones, with at least 3 hours of overlap with the team's working hours.

Will be a plus:

  • Experience with MS SQL;
  • Basic knowledge of Python;
  • Familiarity with web analytics tools such as Google Analytics and Google Tag Manager;
  • Experience working with Google Ads platforms and campaign analytics.

What do we offer:

  • REMOTE OPPORTUNITY to work full-time;
  • Vacation 28 calendar days per year;
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
  • Bonuses up to $5000 for recommending successful applicants for positions in the company;
  • 50% payment for professional training, international conferences, and meetings;
  • Corporate discount for English lessons;
  • ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
  • ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good? Join us now!

The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.

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