Role overview

Qualifications

Bachelor's or Master's degree in quantitative or marketing discipline or relevant experience
4+ years of experience with digital analytics platforms (Google Analytics, Adobe Analytics, social insights, ad serving tools, syndicated research tools)
Proficiency with data visualization tools (Tableau, Power BI, Data Studio) and ability to apply descriptive statistics and forecasting using SQL, Python, or R
Experience with marketing attribution and ROI analysis; ability to work cross-functionally in Agile environments and strong communication

Responsibilities

Define and track KPIs with stakeholders and derive business insights; produce campaign analyses including attribution and ROI
Lead projects from reporting and data analysis to segmentation and attribution; identify opportunities to test and enhance campaign performance via segmentation, test design, and targeting
Develop analytics roadmap and measurement plans across channels; enable exploratory and campaign analysis, improve measurement/reporting, and align tools/skills to objectives
Advocate a test-and-learn culture; translate insights into action; collaborate across the organization; perform other duties as assigned

Key facts

Remote from: Anywhere
Full time
Senior (5-10 years)
Marketing Analyst
English

Other skills

Curiosity
Verbal Communication Skills

About the company

Executive Recruiting Agency

Executive Search

We are a premier executive recruiting agency that specializes in identifying and attracting top talent in the fields of technology, IT, accounting, finance, and healthcare. Our team of experienced recruiters is dedicated to providing personalized and comprehensive staffing solutions to help our clients build strong and dynamic teams that drive business success.With a deep understanding of our clients' industries and needs, we leverage our extensive network and cutting-edge recruiting tools to connect them with the most qualified and talented candidates. Whether you're looking to fill executive-level positions or mid-level roles, we have the expertise and resources to find the right fit for your organization.At our core, we believe that the success of our clients depends on the quality of the people they hire. That's why we work tirelessly to find candidates who not only have the skills and experience to excel in their roles, but who also share our clients' values and vision for the future. If you're looking to build a winning team that can take your organization to the next level, let us be your partner in success.

Company details

Company typeStartup

IndustryExecutive Search

Company size2 - 10

Links

Website LinkedIn See all jobs

Your match analysis

See how your profile stacks up against this role.

We compared the job requirements to your profile to show where you're strong and where you fall short.

Job description

Responsibilities: 

Partner with stakeholders to define and track key performance indicators and derive business insights.
Produce campaign analysis to track results of strategies deployed including attribution and ROI.
Drive, define, execute and deliver projects ranging from simple reporting and data analysis to segmentation and attribution.
Identify opportunities to test, learn and enhance campaign performance through segmentation test design, and targeting.
Help outline the development of an analytics roadmap and measurement plans that include exploratory analysis, campaign analysis, maturation of measurement/reporting, tools and skills needed to support objectives for assigned channels and Marketing.
Influence a test and learn culture through ongoing assessment of assigned product and channel strategies.
Identify and act on opportunities to elevate the Marketing Organizations understanding and use of insights.
Other duties and special projects as assigned.

Knowledge/Experience/Education

Bachelors or Masters degree in quantitative or marketing discipline or relevant experience
4+ years of experience working with digital analytics platforms such as Google Analytics, Adobe Analytics, social (Facebook Insights, Twitter Insights, Crimson Hexagon), ad serving (Google DCM, Trade Desk. Atlas), and syndicated research and tools (ComScore, Nielsen, GfK MRI, Simmons)
Basic to intermediate understanding of the implementation & tagging of web analytics tools such as Adobe Analytics/Google Analytics or ad server solutions (DCM, Trade Desk, etc.)
2+ years of experience in integrated, multi-channel marketing/advertising campaign tactics including off-line and online/digital channels
Proven experience with data visualization tools such as Tableau, Power BI, or Data Studio
Fundamental knowledge of exploratory data and statistical concepts. Ability to apply basic descriptive statistical techniques and understands basic regression techniques for forecasting performance utilizing advanced analytics tools such as (SAS, SQL, Python, R, etc.)
Expert at data manipulation in basic file formats such as delimited text files (CSV) and Excel and import/export data in different file formats.
Deep understanding of statistical test design concepts such as A/B testing and multivariate analysis. Experience with test and learn methodologies, including multi-variate testing and/or design of experiments.
Experience in marketing attribution and ROI analysis.
Ability to work in a cross-functional organization and influence others.
Comfortable working in an Agile environment and adjusting priorities in a fast-paced environment.
Strong verbal and written communication skills. Curios by nature. Data storyteller. Comfortable delivering insights at all levels of the organization

Preferred Qualifications

3+ years of experience performing statistical/regression analysis utilizing languages such as SAS, R, SQL, Alteryx and/or Python.