Marketing Analyst (DO - 03052025 - FTMAEC)

Tasks required

• Analyze customer purchase behavior across platforms like Klaviyo, Meta (Facebook), Google Analytics, and Shopify.
• Provide insights into customer segmentation, identifying key demographics, purchasing patterns, and customer lifetime value.
• Work with the marketing team to develop targeted campaigns based on customer insights.
• Create detailed reports and dashboards that present customer trends, purchasing habits, and engagement metrics.
• Collaborate with cross-functional teams to support marketing strategies with data-driven recommendations.
• Measure and track the effectiveness of marketing campaigns and customer engagement efforts.
• Use customer data to support retention and loyalty strategies.
• Ensure accuracy and consistency in data across all marketing platforms.
• Other tasks as assigned

Requirements:

• Proven work experience as a Data Analyst or a relevant role is required
• Bachelors degree in Marketing, Business, or a related field.
• Strong experience with marketing analytics tools (Klaviyo, Meta, Google Analytics, Shopify, Amazon, Hubspot, Triple Whale, Lifetimely)
• Proficient in data analysis tools (Excel, Google Sheets, Excel, Tableau, etc.)
• Familiar with Pay Per Click
• Strong ability to identify trends and patterns in customer data.
• Experience in customer segmentation and marketing analytics.
• Four key attributes are needed: high intelligence, problem-solving/initiative, dependability, and ability to access and navigate relevant APIs.
• Excellent communication skills to translate data insights into actionable marketing strategies.
• Ability to work independently and collaboratively in a fast-paced environment.