Marketing Strategy Manager

About Barrena Branding & Marketing
Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.

At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

Please Note

We are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. Applicants from all other U.S. states are welcome to apply.

About the Role

We’re looking for a Marketing Strategy Manager who can support marketing strategy and client engagement across a portfolio of growing companies.

Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands. The ideal candidate is comfortable contributing to marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries.

You will work closely with senior strategists and the broader team to support campaign direction, review deliverables, and participate in client meetings. You’ll help ensure marketing initiatives are aligned, high-quality, and delivering measurable results.

This role combines marketing strategy, demand generation execution, client communication, and campaign oversight.

What You’ll Do

• Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
• Participate in weekly client strategy meetings and contribute to client communication and recommendations
• Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide input and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and contribute recommendations to improve results
• Support identifying growth opportunities within client accounts and assist in recommending new initiatives
• Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Who We’re Looking For

Mid-Level Marketing Experience
You have 4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus.

Demand Generation Experience
You have hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing.

Strategic Thinking
You have experience contributing to marketing strategies and can connect business goals to marketing execution.

Execution & Campaign Ownership
You are comfortable owning pieces of campaigns and ensuring they are executed effectively across channels.

Team Collaboration Experience
You have experience working with marketing teams, specialists, or contractors and providing input to improve deliverables.

Client Exposure (Preferred)
You have participated in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations.

Strong Marketing Judgment
You can review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists.

Data-Informed Thinking
You use marketing metrics and campaign performance data to inform recommendations and optimizations.

Agency Experience (Preferred)
Experience working in an agency or consulting environment is a plus.

Collaborative Availability
Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video.

U.S.-Based
This is a full-time W-2 role and applicants must reside in the United States.

Compensation & Benefits

• Salary $70,000 – $90,000, commensurate with experience
• 100% employer-covered medical plan for employees
• 401(k) retirement plan
• Three weeks paid vacation plus nine paid company holidays
• Six weeks of paid parental leave
• Birthday day off
• Volunteer day each year to support a cause you care about
• Additional PTO earned each year of tenure
• Remote-first work environment with flexible scheduling
• Ongoing learning and professional development support

How to Apply

Please submit:

• Your resume
• A brief note explaining why you’re a good fit for this role
• Examples of marketing strategies or campaigns you’ve contributed to or executed
• If available, include metrics or outcomes tied to those initiatives