Social Media Strategist and Content Creator

About Barrena Branding & Marketing

Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.

Our work spans brand strategy and positioning, website design and development, content creation, email marketing, paid media, SEO, and lead generation. We primarily partner with B2B companies in industries like technology and healthcare, while also supporting select consumer brands.

At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

About the Role

We’re looking for a Social Media Strategist & Content Creator who can own social media strategy and execution across several client accounts.

This role combines content creation, strategy, and day-to-day execution. You will be responsible for planning content, creating high-quality video and photo assets, managing posting, and helping drive performance across platforms.

While much of the work can be done remotely, this role requires someone based in the Tampa Bay area who can attend in-person content shoots, capture content, and support on-site production needs.

This is not just a content creation role. You will be expected to think strategically about what content should be created, why it matters, and how it performs.

What You’ll Do

• Develop and execute social media strategies for client accounts
• Plan and manage content calendars aligned with overall marketing goals
• Create social media content for platforms such as LinkedIn, Instagram, TikTok, and YouTube Shorts
• Capture photo and video content during in-person shoots (events, offices, brand sessions, etc.)
• Edit short-form video content (Reels, TikToks, LinkedIn clips, etc.)
• Write captions and manage posting and scheduling across platforms
• Monitor content performance and make recommendations to improve engagement and results
• Collaborate with our internal team to align social media with broader campaigns and initiatives
• Repurpose long-form content (blogs, videos, podcasts) into social-ready assets
• Stay on top of trends and proactively suggest new content ideas
• Ensure all content is on-brand, high-quality, and aligned with client strategy

Who We’re Looking For

Social Media Strategy Experience
You have experience developing and managing social media strategies for brands or clients, not just executing posts.

Content Creation Skills
You are comfortable creating both video and photo content, including filming and editing short-form video.

Video & Editing Expertise
You can independently shoot and edit content using tools like CapCut, Adobe Premiere, Final Cut, or similar.

Platform Knowledge
You understand how content performs across platforms like LinkedIn, Instagram, TikTok, and YouTube Shorts.

Creative & Performance Mindset
You can generate content ideas and think critically about what drives engagement and results.

Execution Ownership
You are comfortable managing posting, scheduling, and day-to-day execution, not just content creation.

Strong Communicator
You collaborate well with a remote team and communicate clearly and proactively.

Reliable & Detail-Oriented
You manage deadlines effectively and ensure content is polished and ready to publish.

Tampa Bay-Based
You must be located in the Tampa Bay, FL area and available for periodic in-person content shoots.

Compensation

• Hourly or project-based compensation, depending on experience and scope
• We are committed to fair compensation based on your skill level and the value you bring
• This is a contractor role with the potential to evolve into a longer-term or full-time opportunity based on performance and business needs

How to Apply

Please submit:

• Your resume
• A brief note about your experience with social media content creation
• A portfolio or examples of social media content you’ve created (especially video)