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Head of Social Media

Role overview

Qualifications

  • 6+ years in social media, content, or communications roles
  • Experience building programs from scratch
  • Experience supporting executive or founder-level social presence
  • Strong writing skills and editorial instinct

Responsibilities

  • Own and execute CEO and executive social strategy
  • Build and scale an employee advocacy program
  • Set corporate social strategy across platforms
  • Manage end-to-end execution of content calendars and performance reporting

Key facts

Other skills

  • Writing
  • Creativity
  • Adaptability

About the company

Stord logo

Stord

Transportation, Logistics & Supply Chain

Stord is on a mission to make supply chain a competitive advantage for our customers. Founded in 2015 and headquartered in the heart of Atlanta’s vibrant tech community, Stord is pioneering Cloud Supply Chain. Cloud Supply Chain is the convergence of the digital and physical elements of logistics. With Stord, businesses can build, expand, and optimize their physical supply chain operations across freight, warehousing, and fulfillment, with the speed, flexibility, and ease of modern cloud software. With a single integration, businesses achieve end-to-end visibility into their whole supply chains from a single dashboard and gain access to Stord’s hybrid network of operated facilities and hundreds of premier-partner warehouses, fulfillment centers, and carriers. Hundreds of B2B and B2C companies like BODYARMOR, Native, Tula, Advance Auto Parts, Thrasio, Dollar General, REDCON1, TruConnect, American Giant and Goodr use Stord to make their supply chains perform with the speed, flexibility, and ease of the cloud. Led by former operators from Amazon, XPO, and Manhattan Associates, Stord is headquartered in Atlanta and backed by leading investors, including Kleiner Perkins, BOND, Franklin Templeton, Founders Fund, Lux Capital, D1 Capital, Salesforce Ventures, Susa Ventures, and Lineage Logistics.

Company details

Company typeScaleup
IndustryTransportation, Logistics & Supply Chain
Company size501 - 1000

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Job description

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

Stord is looking for a Head of Social Media to build and run our social presence from the ground up, not just as a strategist overseeing a calendar, but as a hands-on creator who's comfortable being the face and voice behind the content. This role owns three interconnected pillars: CEO and executive social presence, employee advocacy and employee-generated content, and Stord's corporate brand voice across social channels. You'll set the strategy and also execute it, filming, writing, editing, and posting, while building the systems and habits that make social a consistent growth engine for the company.

What You'll Do

  • Own and execute CEO and executive social strategy: ghostwrite and co-create posts, identify moments worth capturing, coach executives on their on-camera and written presence, and turn their expertise into content that builds authority and reach.

  • Build and scale an employee advocacy program that turns Stordians into authentic voices for the brand, sourcing stories, training employees to post confidently, and making it easy for talent across the company to participate.

  • Set corporate social strategy across platforms (LinkedIn, X, Instagram, TikTok, YouTube as relevant) and translate broader marketing and business goals into a channel-specific content plan.

  • Act as an on-camera creator yourself when needed, comfortable being in front of the camera, producing short-form video, and setting the creative bar rather than just directing others toward it.

  • Manage end-to-end execution: content calendars, production workflows, publishing cadence, and performance reporting tied to real business outcomes (pipeline, brand awareness, talent attraction).

  • Partner cross-functionally with Marketing, People/Talent, Sales, and the executive team to source stories, align messaging, and keep social content grounded in what's actually happening at the company.

  • Stay ahead of platform trends and formats, testing new approaches rather than defaulting to what's worked before.

What You'll Bring

  • 6+ years in social media, content, or communications roles, including experience building programs from scratch rather than just maintaining existing ones.

  • A portfolio or track record showing you can both strategize and execute; you can point to content you personally created, not just directed.

  • Experience supporting executive or founder-level social presence (ghostwriting, coaching, or content strategy for leadership).

  • Comfort being on camera and treating yourself as a creator, not only a behind-the-scenes strategist.

  • Strong writing skills and a sharp editorial instinct for what makes content feel authentic versus corporate.

  • Experience in B2B, tech, or a comparably complex industry is a plus. Ability to translate technical or operational subject matter (supply chain, logistics) into engaging, human content is valuable here.

  • A bias toward action: comfortable owning ambiguity and building process rather than waiting for one to be handed to you.

Why This Role Matters at Stord

Social is becoming one of the most trusted channels for B2B buyers and talent alike, and this role is a bet on that shift. You'd be joining at a stage where the strategy and the muscle memory for consistent, high-quality social content are still being built, meaning your fingerprints will be on how Stord shows up in the market for years to come.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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