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Lead Generation Specialist

Aptus Data Labs

Role overview

Qualifications

  • 3-6 years of experience
  • Strong communication and written skills
  • Prior experience in IT / Analytics / AI SaaS or related B2B industries
  • Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms

Responsibilities

  • Identify and research potential clients across industries
  • Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, to build prospect lists
  • Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads
  • Collaborate with the marketing team to execute lead-generation campaigns

Key facts

  • Remote from: Africa, United States
  • Full time
  • Senior (5-10 years)
  • B2B Lead Generation Specialist
  • English

Hard skills

Other skills

  • Analytical Thinking
  • Communication
  • Detail Oriented
  • Goal-Oriented

About the company

Aptus Data Labs logo

Aptus Data Labs

Artificial Intelligence & Machine Learning Services

Aptus Data Labs is a leading provider of data engineering and AI solutions, helping enterprises turn complex data into actionable decisions and measurable business outcomes. We partner with organizations across Pharma, Manufacturing & Supply Chain, Banking & FinTech, and Technology to enable faster, smarter decision-making in data-intensive and regulated environments. Our solutions span: > Modern data engineering and AI architectures > Agentic AI systems that automate reasoning, orchestration, and decision workflows > Enterprise-grade AI chatbots that deliver secure, contextual, and role-based insights across business functions > Data Science and Decision Science grounded in domain-specific KPIs > Proprietary Aptus Accelerators that shorten time-to-value and de-risk adoption We focus on decision intelligence, applying descriptive, predictive, and prescriptive analytics to solve high-impact use cases such as forecasting, risk identification, operational optimization, and executive decision support. Our multidisciplinary team of Data Engineers, AI Engineers, Data Scientists, Architects, and Business SMEs works closely with clients as long-term partners, building AI solutions that are practical, scalable, explainable, and ready for enterprise adoption. At Aptus Data Labs, we believe AI should augment human judgment—not replace it. We help organizations move from insight to impact with confidence.

Company details

IndustryArtificial Intelligence & Machine Learning Services
Company size201 - 500

Links

Website LinkedIn See all jobs

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Job description

This is a remote position.

Position: Lead Generation Specialist

Experience: 3-6 years

Geography -> Experience in geo’s like- US, MENA, Africa.

Location: Remote

Department: Sales & Business Development

Reports To: Sales/Partnerships Lead or Head of Growth

Key Responsibilities

  • Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
  • Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists.
  • Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads.
  • Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
  • Qualify inbound leads and schedule introductory meetings/demos for the sales team.
  • Maintain lead information and track activity using CRM (HubSpot preferred).
  • Create weekly and monthly reports on lead metrics and conversion performance.
  • Research industry trends and decision-makers to personalize outreach.



Requirements

Required Skills

  • Strong communication and written skills (English proficiency a must).
  • Prior experience in IT / Analytics / AI SaaS or related B2B industries.
  • Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms.
  • Knowledge of B2B sales processes, buyer personas and deal progression & management.
  • Analytical mindset for monitoring campaign metrics.
  • Self-motivated, detail-oriented, and goal-driven.

Good-to-Have

·       Prior experience in IT / Analytics / AI SaaS or related B2B industries.

·       Understanding of data enrichment and segmentation tools.

·       Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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