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Marketing Manager - Lead generation specialist

Role overview

Qualifications

  • 5+ years of experience in a similar role
  • Excellent written and verbal communication skills in English (C1/C2)
  • Experience with social media, Google AdWords and email campaigns and SEO/SEM
  • Proficiency with CRM software and web analytics tools

Responsibilities

  • Manage and monitor online adverts through Google AdWords and social media advertising platforms for lead generation and brand awareness
  • Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
  • Measure performance of digital marketing efforts using analytics tools (Google Analytics, SEMrush) and optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Build and manage a rich content/editorial calendar including blog posts, whitepapers, ebooks, reports, webinars, infographics to attract a qualified audience

About the company

Outshore.io logo

Outshore.io

Outsourcing & Offshoring

The future of outsourcing talent acquisition for marketing, sales, and development.We offer decentralized human resource solutions, bringing your company the best talent and knowledge you could ask for, either through providing single specialists or complete teams.

Company details

Company typeStartup
IndustryOutsourcing & Offshoring
Company size2 - 10

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Job description

At Outshore we’re looking for a full-time Lead generation specialist for one of our clients. You will provide support to the marketing and sales department in order to increase the profile of the company and attract new customers. You will also assist the marketing team in organizing various projects to maintain and expand the company’s digital presence. If you are fluent in English and have good digital marketing skills you are the person we are looking for. What are you waiting for? Apply!

About Outshore

Outshore offers decentralized HR solutions, bringing companies the best talent and knowledge, whether through the provision of individual specialists or complete teams. Our mission is to build the future of outsourcing talent acquisition for marketing, sales and development. We help companies take the leap faster, smoother and safer through the decentralization of the workforce.

What you will do

- Manage and monitor online adverts through Google Adwords and social media advertising platforms for lead generation and increase company and brand awareness
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush, etc.)
- Schedule and update social media/websites regularly with professional and trendy content   
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Continuously seek out opportunities to increase customer satisfaction and deepen client relationships.
- Continually look for ways to enhance productivity through process improvements, task automation, new tools/technology, etc.


What we expect from you

- 5+ years of experience in similar role
- Excellent written and verbal communication skills in English - C1/C2 (must)
- Excellent understanding of digital inbound marketing concepts and best practices
- Experience with social media, Google Adwords and email campaigns and SEO/SEM
- High-quality content creation
- Professional copywriting
- Proficiency with CRM software
- Knowledge and experiences of web analytics tools
- Skills and experiences in creative content writing
- Excellent communication and interpersonal skills
- Industry experience preferred: Radiology, medical, veterinary

Nice - to - have:

- Wordpress
- Graphic design
- Video editing
- Customer service

Main tools:

- Google AdWords & Google Analytics
- Zoho CRM
- Google & Microsoft Office (Word, Excel, Powerpoint)
- Adobe Creative Suites (Photoshop, Illustrator, InDesign, Premiere) - Trello


What you can expect from us

- Social benefits such as health, vacation, holidays, and special working hours etc
- 100% remote job
- Flexible Schedule
- Our company highly promotes work-life balance


We are looking for people who challenge ordinary thinking and push the pace of innovation while building a future for themselves and for the businesses they are part of.


How do you want to make your impact? Apply now!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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