Marketing & Lead Generation Specialist

At destinationone Consulting, we are re-imagining the world of strategic recruitment, executive search and HR services. Our innovative model destinationoneRAASS™ (Recruitment-As-A-Subscription-Service) provides organizations acrossimpact sectors.

We’re looking for a Marketing & Lead Generation Specialist to power our growth. This role is perfect for a results-driven marketer who thrives in fast-paced environments and wants clear KPIs, career growth, and exposure to the North American market.

What You’ll Do

• Plan & execute digital marketing campaigns (web, email, social, organic and paid media).
  
• Own Zoho CRM: manage data quality, dashboards, campaign integrations, and user adoption.
  
• Partner with Business Development to align CRM workflows with go-to-market strategies.
  
• Create, publish, and manage content (written, visual, and video) with accuracy and consistency.
  
• Design marketing assets (graphics, email templates, social visuals) using Adobe Creative Suite.
  
• Lead SEO/SEM strategy — keyword planning, optimization, and performance tracking.
  
• Track, analyze, and report on campaign performance with actionable insights.
  
• Draft and manage RFP/RFQ/proposal content with leadership and subject matter experts.
  

Requirements

• Experience in lead generation, digital marketing, and CRM management (Zoho a plus).
  
• Skilled in creating compelling content (written, visual, video).
  
• Strong communicator, highly organized, proactive problem solver.
  
• Analytical mindset with experience in campaign metrics, SEO/SEM, and data-driven optimization.
  
• B2B & B2C marketing experience preferred.
  

• Leads: 50–75+ qualified leads/week.
  
• CRM: 95%+ data accuracy.
  
• Campaigns: 15–20% open rates, 3–5% CTR.
  
• Conversions: 10–15% increase in lead-to-opportunity conversion.
  
• Content: 5–7 quality content pieces/week.
  
• Reports: 100% on-time dashboards & reporting.
  

Benefits

Compensation & Incentive Structure

• Base Salary: ZAR 15,000/month (or depending on experience).
  
• Performance Bonus: Up to 20% of base salary per quarter, tied to KPI achievement.
  

• Work with a North American company disrupting recruitment in government, healthcare, non profits, education, cleantech and other secotrs.
  
• Remote role with a collaborative, global team.
  
• Transparent KPIs, fair pay, and real growth opportunities.