Digital Marketing Lead

From campaign planning and analytics to content, email, and contractor coordination. You'll work directly with company leadership to translate strategy into demand, hold a consistent publishing and outbound rhythm across channels, and apply best practices to everything we publish.

What You'll Do

• Build and maintain a 90-day rolling content and campaign calendar.
  

• Design, author and run demand-gen campaigns that put MyEmployment in front of CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees.
  

• Build and manage email nurture sequences in ZoHo, segmenting by several different demographics.
  

• Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience.
  

• Create, edit and/or approve posts, emails, and short videos yourself or with a team of contracted resources necessary to meet campaign content goals. 
  

• Use scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to pipeline in the CRM.
  

• Review website, email, and funnel metrics weekly — track what's working, test and modify what's not and report results and insights to leadership. 
  

What You Bring

• Proven, hands-on experience running multi-channel B2B marketing or demand gen for a founder-led brand — ideally selling to HR, People, or finance leaders.
  

• A track record of building a marketing function from the ground up — you've done the work yourself, not just managed a team that did it.
  

• Strong understanding of content cadence, campaign analytics, and funnel optimization.
  

• Hands-on familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool). 
  

• Excellent writing and editing skills; ability to maintain a consistent, credible tone across channels.
  

• Analytical mindset — you love testing and learning from data; working knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking).
  

• Great medical, dental, and vision insurance options
  
• Retirement plan with company match to help save for your future
  
• In addition to 7 observed holidays, team members have 15 days paid time off
  
• Every position is fully remote, and our culture is family-first: flexible, life-respecting, and built on accountability.
  
• We measure results, not hours at a desk so you can do your best work and still show up for the people who matter.