Role overview

Qualifications

Experienced and highly analytical in web and digital marketing
Hands-on leader with a strong technical grasp of modern web platforms (e.g., Webflow)
Proven track record of maximizing ROI from digital marketing spend across channels (PPC, Paid Social, Display)
Experience managing web infrastructure and comprehensive digital advertising campaigns

Responsibilities

Lead web infrastructure and manage all digital advertising efforts
Oversee the health and performance of the corporate website built on Webflow
Drive pipeline growth through strategic optimization of digital advertising campaigns (PPC, Paid Social, Display, etc.)
Apply data-driven decision making to maximize ROI from digital marketing spend

Key facts

Remote from: Anywhere
Full time
Digital Marketing Manager
English

Hard skills

Webflow Pay Per Click Social Advertising Display Advertising Digital Advertising Website Monitoring Web Administration Campaign Management Marketing Analytics Digital Marketing Web Platforms

Other skills

Technical Acumen
Analytical Thinking
Leadership

About the company

Alltrue

At Alltrue, we believe that business can be a force for good, and we bring content, commerce, and community together to help our members live more intentionally. We deliver a curated collection of sustainable, socially-conscious products to hundreds of thousands of members each season — and we use our platform to share the stories of the brands and people who are making the world better. The list of Alltrue membership perks has grown to include: access to sustainable everyday essentials at members-only prices in our Essentials Shop; premium content in print (All Good Things magazine) and audio (Meet Us Here podcast), and one of our most popular member perks, the Add-On Market, an exclusive pop-up shop featuring 700+ of our favorite socially-conscious products each season.

Company details

Company size11 - 50

Links

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Job description

We are seeking an experienced and highly analytical Web and Digital Marketing Manager to lead our web infrastructure and manage all digital advertising efforts. This critical role will be responsible for the health and performance of our corporate website (built on Webflow) and driving pipeline growth through the strategic optimization of our digital advertising campaigns (PPC, Paid Social, Display, etc.). The ideal candidate is a hands-on leader with a strong technical grasp of modern web platforms and a proven track record of maximizing ROI from digital marketing spend.

The anticipated salary range for this role is between $112,000 - $145,000, actual starting pay may vary based on a variety of factors which can include but are not limited to experience, skills, and scope.

This role is eligible to participate in Incorta's discretionary bonus program as well as benefit and prerequisite plans including health, dental, vision, disability, life insurance, 401K plan, time-off, and sick leave.