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Vice President of Sales - Club & New Business Development

Role overview

Qualifications

  • 12+ years of progressive commercial leadership experience
  • Experience within consumer products, retail, manufacturing, CPG, or related industries
  • Proven success winning new business and developing strategic accounts
  • Strong financial and analytical skills

Responsibilities

  • Own the strategy, customer relationships, and profitable growth of Bradshaw Home’s Club business
  • Identify, evaluate, and develop new channels, customers, and strategic partnerships that accelerate long-term growth
  • Lead and develop the Home Center, Off-Price, and Specialty sales organization, ensuring strong execution and profitable growth across each channel
  • Recruit, coach, and develop high-performing commercial talent

Key facts

Other skills

  • Negotiation
  • Team Building
  • Strategic Thinking
  • Accountability

About the company

Bradshaw Home logo

Bradshaw Home

Bradshaw Home is a leading marketer of kitchenware and cleaning products headquartered in Rancho Cucamonga, California. Manufacturer and distributor of kitchen tools, bakeware, cookware and food storage under brand names including Good Cook, Bialetti, T-Fal, Emeril Lagasse, AirBake as well as private label brands. Leading manufacturer and distributor of cleaning tools, gloves and lint revomal products in North America under brands including – Mr. Clean, Dawn, Clorox and Evercare along with private label brands. Acquired Casabella brand in 2017.

Company details

Company size201 - 500

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Job description

We're looking for a growth-focused commercial leader who thrives on creating opportunities where none currently exist. This is not a role focused on maintaining existing business. This is an opportunity to shape the future growth of the organization by identifying new markets, winning strategic customers, developing high-impact partnerships, and building a scalable business development engine.

You'll work directly with executive leadership to develop and execute growth strategies that unlock new revenue opportunities, strengthen our market position, and accelerate profitable growth.

If you're energized by hunting large opportunities, influencing C-suite decision makers, negotiating transformational deals, and building something meaningful, we'd like to meet you.

Job Summary

This executive will build and lead Bradshaw Home’s Strategic Growth & Business Development function. The successful candidate will identify new revenue opportunities, develop executive customer relationships, establish strategic partnerships, expand into new channels and categories, and create the commercial strategies that drive long-term growth. This individual will work closely with executive leadership to influence corporate strategy while building a high-performing commercial organization capable of delivering sustainable growth.

What You’ll Own

Club Channel Ownership

  • Own the strategy, customer relationships, and profitable growth of Bradshaw Home’s Club business.
  • Develop multi-year growth plans with key customers, driving distribution, innovation, and long-term partnerships.
  • Build executive-level relationships and lead complex commercial negotiations.

New Business Development & Growth Strategy

  • Identify, evaluate, and develop new channels, customers, and strategic partnerships that accelerate long-term growth.
  • Create the company’s commercial growth roadmap and build a robust pipeline of future opportunities.
  • Influence executive leadership and cross-functional teams to align around and execute strategic growth initiatives.

Commercial Leadership

  • Lead and develop the Home Center, Off-Price, and Specialty sales organization, ensuring strong execution and profitable growth across each channel.
  • Partner with Product Development, Marketing, Finance, Supply Chain, and Operations to bring growth initiatives to market.
  • Drive accountability for revenue, profitability, and execution across the portfolio.

Team Development

  • Recruit, coach, and develop high-performing commercial talent.
  • Build a culture of accountability, strategic thinking, and execution.

What Makes You Successful

  • You are naturally curious, highly competitive, and relentlessly focused on creating growth.
  • Deep understanding of the Costco operating model and executive decision-making process.
  • Experience developing multi-year customer growth strategies that align internal cross-functional teams.
  • Ability to influence product development, supply chain, finance, and marketing to execute strategic growth initiatives.
  • History of creating profitable growth through new distribution, innovation, and strategic partnerships

You possess:

  • Executive presence and credibility
  • Strong business acumen
  • Exceptional negotiation skills
  • A strategic and entrepreneurial mindset
  • The ability to influence senior customer stakeholders
  • A track record of exceeding revenue goals
  • The ability to balance strategy with execution

Qualifications

  • 12+ years of progressive commercial leadership experience
  • Experience within consumer products, retail, manufacturing, CPG, or related industries
  • Proven success winning new business and developing strategic accounts
  • Strong financial and analytical skills
  • Bachelor's degree required; MBA preferred

Pay and Benefits:

US$200,000.00 - US$220,000.00 Annually

Final compensation offered will be determined based on a number of job-related factors, including the candidate’s skills, experience, and qualifications. Employees in this role are eligible to participate in the company’s benefits program, which includes medical, dental, and vision insurance, 401(k) with company matching, accrued vacation, floating holidays, and designated company holidays.

Life at Bradshaw Home:


At Bradshaw Home, we’re proud of our culture of collaboration, growth, and innovation. Recognized as a Great Place to Work®, we believe in supporting our people just as much as we support our customers.

Want to see more of what it’s like to be part of our team?

Bradshaw Home is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment based on race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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