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Social Media Strategist

Role overview

Qualifications

  • Proven experience in Social Media Marketing and Social Media Optimization (SMO)
  • Strong understanding of social media strategy, content planning, audience targeting, and platform-specific best practices
  • Excellent writing skills, with the ability to create engaging social media content and compelling scripts
  • Strong organizational skills and the ability to manage multiple clients, projects, and deadlines independently

Responsibilities

  • Develop and execute social media strategies aligned with client goals, brand identity, and target audiences
  • Create and manage content calendars across multiple client accounts and platforms
  • Monitor social media performance and key metrics to evaluate campaign effectiveness
  • Collaborate with clients and internal stakeholders to understand priorities, provide updates, and ensure content remains aligned with business objectives

Key facts

Other skills

  • Writing
  • Organizational Skills
  • Communication
  • Social Skills

About the company

Easy Outsource logo

Easy Outsource

Outsourcing & Offshoring

As a business owner, there comes a time when you’re faced with a chicken or egg situation.Your business is growing fast, so your need for talent is increasing. But finding, training, and managing new people requires time.Time you don’t have, because you’re busy with the onslaught of new work.So you try to hire more but your team can’t find people you need fast enough.Worst of all… you’ve tried delegating & even outsourcing before and it didn’t work. It’s hard to find people to mesh with your team, and it’s even harder to manage them remotely.As an outsourcing company, our goal isn’t just to find you workers. We’ll find you that perfect match.Because unlike other outsourcing companies, Recruitment is in our DNA. With a combined 47 years of experience recruiting for finance, tech, marketing, SaaS, & the healthcare sector, EasyOutsource partners with fast-growing companies to provide diverse, & top-notch talent not just in North America but worldwide.Our easy Triple-C formula of Caliber talent, Client-focused approach, & Cost-effective service solves the hassle of finding talented remote workers.So if you want to> Hire at scale, while keeping costs low> Find specialized skills too expensive in your area> Stay innovative with a diverse team> Find remote workers sans the challenges of managing themApply for a consultation with one of our talent experts:https://www.easy-outsource.com/Let’s see if we’re a good fit. We’ll ask questions about your business — your goals, challenges, & hiring requirements.Our experts will explain our criteria in matching offshore talent with different businesses, & answer questions you may have. The goal is to understand your goals and management style to see if we can collaborate.After that, they’ll go back to our team with your requested talent profile so we can start sourcing a candidate.If you’re ready for new team members at half the cost (& headaches), let’s talk https://www.easy-outsource.com/

Company details

Company typeStartup
IndustryOutsourcing & Offshoring
Company size11 - 50

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Job description

This is a remote position.

Remote | Full-Time | EST (Eastern Time)

Job Overview

      We are seeking a creative and data-driven Social Media Strategist to develop and execute social media strategies for real estate and business clients. In this role, you’ll help clients strengthen their online presence, engage their target audiences, and generate qualified leads through effective, platform-specific social media strategies.

      The ideal candidate combines strong content and communication skills with an understanding of social media analytics, audience behaviour, and current digital trends. You’ll work across multiple client accounts, translating business objectives into compelling content strategies and measurable social media results.

Key Responsibilities:
  • Develop and execute social media strategies aligned with client goals, brand identity, and target audiences.
  • Create and manage content calendars across multiple client accounts and platforms.
  • Write engaging social media copy, captions, and scripts tailored to different audiences and platforms.
  • Optimize content for platforms including Instagram, Facebook, LinkedIn, and TikTok.
  • Research and stay up to date with social media trends, emerging formats, platform updates, and best practices.
  • Monitor social media performance and key metrics to evaluate campaign effectiveness.
  • Analyze data and provide actionable recommendations to improve engagement, reach, audience growth, and lead generation.
  • Adjust content and strategies based on performance insights and changing client objectives.
  • Support audience engagement and represent client brands professionally across social platforms.
  • Collaborate with clients and internal stakeholders to understand priorities, provide updates, and ensure content remains aligned with business objectives.
  • Manage multiple client projects simultaneously while maintaining quality and meeting deadlines.
Qualifications & Skills:
  • Proven experience in Social Media Marketing and Social Media Optimization (SMO).
  • Strong understanding of social media strategy, content planning, audience targeting, and platform-specific best practices.
  • Excellent writing skills, with the ability to create engaging social media content and compelling scripts.
  • Strong communication and interpersonal skills, with the ability to represent client brands professionally.
  • Experience using social media analytics and reporting tools to track performance and identify opportunities for improvement.
  • Ability to translate data and insights into clear, actionable recommendations.
  • Strong organizational skills and the ability to manage multiple clients, projects, and deadlines independently.
  • Familiarity with Instagram, Facebook, LinkedIn, and TikTok.
  • Experience in real estate, professional services, or other client-focused industries is an asset.
  • Post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.


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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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