Cadillac Assistant Integrated Marketing Manager

Job Description

• Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
• Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
• Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
• Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
• Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
• Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
• Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
• Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
• Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
• Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
• Track and manage talent, music and licensing rights
• Implement and adhere to GM process and enforce it within the team and agency partners
• Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
• Monitor and uphold project budgets to ensure financial adherence and efficiency
• Verify that project briefs are approved and align with budget
• You will be required to work some after-hours and weekends when asked upon

• Bachelor's Degree required
• 5+ years of marketing or advertising experience required
• Strong project management abilities with attention to detail and organization
• Excellent written and verbal communication skills
• Proficiency in advertising platforms, digital marketing tools, and analytics software
• Creative thinking with a strong understanding of branding and visual communication
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
• Experience with both traditional and digital advertising channels

Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.