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Manager Content Strategy (Remote)

Workway

Role overview

Qualifications

  • Bachelor's degree with 5+ years of relevant professional experience
  • Direct, hands-on experience designing and governing content taxonomies and metadata schemas within an enterprise CMS (Sitecore, Adobe Experience Manager, Drupal, or equivalent)
  • Proven ability to translate editorial strategy into structured content models and governance frameworks that enable search, personalization, and AI workflows downstream
  • Strong cross-functional stakeholder management skills with a demonstrated track record of building governance documentation and operational processes autonomously

Responsibilities

  • Design, govern, and maintain the enterprise content taxonomy and metadata schema standards within Sitecore across all digital web, blog, and product platforms
  • Own the content-to-personalization mapping within Sitecore Personalize, defining targeting rules and audience segmentation in partnership with platform and engagement teams
  • Manage the intake triage and scoping process for digital product content requests, ensuring taxonomy and personalization requirements are integrated into content briefs during initial planning
  • Train and conduct ongoing audits of web and editorial teams on tagging standards, metadata governance, and lifecycle rules to maintain content quality and searchability

About the company

Workway logo

Workway

Staffing & Recruiting

Workway is a specialty staffing company, working with organizations across the country in search of exceptional candidates. Our team of employment experts provides recruiting services across a range of market sectors including: * Real Estate and Banking services including Title, Escrow, Mortgage, REO/Foreclosure, Banking and Credit Union * Professional Staffing including Finance, Accounting, Clerical, Administrative and Legal Previously ranked #64 in Inc. 500's fastest growing companies and driven by passion for success, to meet the challenges of a changing economy, we are consistently forming relationships with new employers, providing opportunities for our top talent.

Company details

Company typeSME
IndustryStaffing & Recruiting
Company size201 - 500

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Job description

We are a professional staffing firm, working with organizations across the country to place exceptional candidates. Currently, we have a Manager Content Strategy opportunity with a nationally recognized healthcare system that combines cutting-edge medical innovation with compassionate, patient-centred care, offering rewarding career growth in a supportive environment.

The Manager Content Strategy is responsible for below specific duties.

Your specific duties will include:
  • Design, govern, and maintain the enterprise content taxonomy and metadata schema standards within Sitecore across all digital web, blog, and product platforms.
  • Own the content-to-personalization mapping within Sitecore Personalize, defining targeting rules and audience segmentation in partnership with platform and engagement teams.
  • Manage the intake triage and scoping process for digital product content requests, ensuring taxonomy and personalization requirements are integrated into content briefs during initial planning.
  • Train and conduct ongoing audits of web and editorial teams on tagging standards, metadata governance, and lifecycle rules to maintain content quality and searchability.
  • Collaborate with IT, SEO, and marketing stakeholders on CMS configuration, information architecture, and living content inventories to identify gaps and optimize organic discoverability.
Required qualifications for the position include:​
  • Bachelor's degree with 5+ years of relevant professional experience
  • Direct, hands-on experience designing and governing content taxonomies and metadata schemas within an enterprise CMS (Sitecore, Adobe Experience Manager, Drupal, or equivalent).
  • Proven ability to translate editorial strategy into structured content models and governance frameworks that enable search, personalization, and AI workflows downstream.
  • Strong cross-functional stakeholder management skills with a demonstrated track record of building governance documentation and operational processes autonomously.
Preferred qualifications for the position include:
  • Hands-on experience with Sitecore or equivalent CMS preferred.
  • Background in UX, information architecture or content design is a plus.
  • Health system or regulated industry experience is preferred.
Pay Rate Range: $36.00 - $54.00 per hour

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Employees have access to healthcare benefits including medical, dental and vision as well as a 401(k) plan.

Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you to put your best foot forward. Contact us today!

Workway, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations and ordinances. For our complete EEO & Pay Transparency statement, please visit http://www.workway.com/EEO . To receive state and federal compliance posters, e-mail hr@workway.com or call 972.514.1515.

#ContentStrategy #Sitecore #ContentManagement #Taxonomy #InformationArchitecture #RemoteJobs #ContentOperations #DigitalExperience

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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