Product Manager, Data Activation

Our client is a leading provider of AI-powered consumer data, marketing intelligence, and technology solutions that help enterprise organizations better understand and engage their audiences. Their SaaS platform and data solutions provide deep insights into consumer motivations, values, and behaviors, enabling customers to create more personalized marketing experiences and drive stronger business outcomes.

They are seeking an experienced Senior Product Manager – Data Activation to help shape the strategy and execution of a critical product area supporting enterprise advertising and marketing technology.

About the Role

Many product roles in AdTech focus primarily on executing someone else's roadmap. This opportunity is different.

You'll help define the product strategy alongside executive leadership and then own execution from concept through delivery. The team is responsible for delivering proprietary consumer intelligence into the platforms where enterprise customers buy media and activate audiences—including DSPs, SSPs, CTV platforms, Retail Media Networks, identity providers, data platforms, and walled gardens.

If you've built products within AdTech, have strong opinions about data activation infrastructure, and want to influence both strategy and execution, we'd love to hear from you.

Responsibilities

• Partner with executive leadership to develop, refine, and execute the Data Activation product roadmap.
• Translate product strategy into business cases, functional requirements, user stories, acceptance criteria, and Jira artifacts.
• Build and own a scalable partner integration platform supporting technologies such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and social media activation endpoints.
• Define integration architecture, onboarding frameworks, data flows, and repeatable implementation processes.
• Collaborate with Engineering and Product Leadership on API strategy and next-generation integration architecture.
• Own activation product operations, including taxonomy governance, segment QA, partner certification workflows, and operational processes.
• Define success metrics for product launches and incorporate learnings into future roadmap decisions.
• Partner closely with Customer Success, Sales, and Solutions Engineering to support client growth and product adoption.
• Evaluate and prioritize incoming requests while balancing strategic priorities and business objectives.

Qualifications

Required

• Significant Product Management experience within digital advertising, marketing technology, or streaming.
• Experience managing partner integrations involving DSPs, SSPs, identity providers, or data collaboration platforms.
• Strong understanding of identity resolution concepts including HHID, UID2, MAID, HEM, identity graphs, and related workflows.
• Experience working with platforms such as:
  • The Trade Desk
  • LiveRamp
  • Adobe Experience Platform
  • Salesforce CDP
  • Google DV360
  • Meta
  • Clean Room technologies
• Deep understanding of programmatic advertising, audience activation, taxonomy management, and measurement.
• Ability to participate in API design and integration architecture discussions.
• Expertise writing product requirements, user stories, acceptance criteria, and managing Jira backlogs.
• Strong written communication and stakeholder management skills.

Preferred

• Experience with CTV, Retail Media Networks, or Walled Garden activation.
• Familiarity with clean room environments and data collaboration platforms.
• Experience creating scalable, repeatable product frameworks.
• Experience leveraging AI tools to analyze data and inform product decisions.
• SQL or scripting experience is a plus.

Ideal Candidate

The ideal candidate combines strategic thinking with strong execution. You enjoy solving complex product challenges, influencing technical direction, and collaborating across Product, Engineering, Sales, and Customer Success. You're comfortable navigating ambiguity, prioritizing competing initiatives, and building scalable solutions that create lasting business value.

Why This Opportunity?

• Influence product strategy—not just execution.
• Partner directly with executive leadership.
• Join a mature, growing organization serving enterprise customers.
• Fully remote work environment with flexibility and occasional travel for team or client meetings.
• Opportunity to make a meaningful impact on innovative AI-powered marketing and data products.

Benefits

Our client offers a competitive compensation and benefits package, including:

• Competitive salary
• Comprehensive medical, dental, and vision coverage
• 401(k) with employer match
• Open PTO
• Remote-first work environment
• Professional growth and development opportunities