This role is for one of the Weekday's clients
Salary range: Rs 3000000 - Rs 6000000 (ie INR 30 - 60 LPA)
Min Experience: 5+ years
Location: Remote
JobType: full-time
We are looking for an experienced Sell-In Key Account Manager (KAM) to drive business growth by managing strategic retail partnerships, with a strong focus on Croma. The ideal candidate will have extensive experience in key account management, channel sales, and sell-in planning within the consumer electronics, appliances, mobile, or FMCG industries. This role requires a commercially driven professional capable of building long-term customer relationships, executing sales strategies, and maximizing revenue through effective account management.
As a Sell-In KAM, you will be responsible for developing business plans with key retail partners, ensuring product availability, driving sales performance, and collaborating with cross-functional teams to deliver exceptional business outcomes.
Requirements
Key Responsibilities
- Manage and grow the business relationship with Croma, ensuring achievement of monthly, quarterly, and annual sales targets.
- Develop and execute sell-in strategies to increase product placements, inventory levels, and revenue across assigned accounts.
- Build strong relationships with key stakeholders, category managers, and buying teams at Croma.
- Negotiate commercial agreements, annual business plans, pricing, promotional campaigns, and trade investments.
- Forecast sales demand accurately and coordinate with supply chain teams to ensure timely product availability.
- Analyze sales trends, market performance, inventory levels, and competitor activities to identify growth opportunities.
- Drive product launches, promotional campaigns, and seasonal business initiatives in collaboration with marketing teams.
- Monitor account profitability while optimizing trade spends and return on investment.
- Conduct regular business reviews with customers and internal leadership to evaluate performance and recommend corrective actions.
- Collaborate with finance, operations, logistics, and marketing teams to ensure seamless execution of business plans.
- Ensure compliance with company policies, retail guidelines, and contractual commitments.
- Prepare sales reports, business insights, and account performance dashboards for senior management.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline. An MBA is preferred.
- 5–22 years of experience in Key Account Management, Modern Trade Sales, or Channel Sales.
- Demonstrated experience managing Croma as a strategic account is mandatory.
- Strong understanding of modern retail operations, category management, merchandising, and sales planning.
- Proven ability to achieve sales targets, negotiate commercial terms, and grow strategic retail partnerships.
- Excellent analytical, communication, negotiation, and stakeholder management skills.
- Strong proficiency in Microsoft Excel, PowerPoint, and sales reporting tools.
- Ability to manage multiple priorities in a fast-paced business environment.
Must-Have Skills
- Experience managing Croma as a key retail account.
- Strong commercial acumen and customer relationship management.
- Sales planning and execution.
- Business forecasting and demand planning.
- Negotiation and account growth strategies.
- Retail sales performance analysis.
Good-to-Have Skills
- Sell-In strategy and execution.
- Key Account Management across modern trade channels.
- Experience with large-format retail chains.
- Promotional planning and trade marketing.
- Category management and assortment planning.
- ERP or CRM platforms such as SAP, Salesforce, or Oracle.
