Founding Sales Development Representative (SDR) Lead

About SigNoz

SigNoz is an open-source observability platform helping engineering teams monitor applications using OpenTelemetry. Today, we're trusted by engineering teams across 30+ countries, have 30K+ GitHub stars, and a fast-growing enterprise business.

About the role

This isn't your typical SDR role.

We're looking for our first SDR to help build our pipeline generation engine. You'll own both inbound and outbound, work closely with founders and Account Executives, and help shape how we identify and engage enterprise customers.

If you're excited about building processes instead of following them, we'd love to talk.

What you'll work on

• Own inbound qualification and follow-up for product signups, demo requests, and enterprise inquiries

• Build outbound campaigns targeting engineering leaders, platform teams, and enterprise accounts across email, calls and more

• Well-versed in PLG, mid-market and enterprise sales motions with understanding of BANT and MEDDIC

• Partner with AEs on strategic accounts and account-based outreach

• Improve conversion across the funnel from signup to meeting booked and metrics-driven

• Build repeatable outreach playbooks, messaging, and qualification criteria

• Use AI, product & intent signals with modern GTM tools to automate research, ICP and outreach

• Share customer insights with Product and Marketing to improve messaging and campaigns

Who would be a good fit

• 5–7 years of experience in SDR, BDR, Sales roles at a B2B SaaS company

• Experience selling to technical buyers is a strong plus

• Comfortable using modern GTM tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, or similar

• Curious, analytical, and enjoys experimenting with new approaches

• Strong written communication and comfortable speaking with engineering teams

• Excited to work in a fast-moving, high-ownership startup

Bonus points

• Experience with developer tools, infrastructure, cloud, or open-source products

• Familiarity with AI workflows and sales automation

• Experience in an early-stage startup where you helped build processes from scratch

What success looks like

In your first few months, you'll:

• Improve inbound conversion rates from product signups and demo requests

• Launch repeatable outbound campaigns for enterprise accounts with tangible results

• Build dashboards and playbooks that make our sales motion predictable & scalable

• Become a trusted partner to founders, sales, and marketing on pipeline generation

As we grow, you'll have the opportunity to help build and scale the SDR function.