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Lead Generation / Business Development Specialist

Easy Outsource

Role overview

Qualifications

  • Proven experience in lead generation, business development, appointment setting, or a similar outbound sales role.
  • Strong cold-calling and cold-email outreach experience.
  • Excellent spoken and written English communication skills.
  • Confidence in delivering short presentations and speaking with decision-makers.

Responsibilities

  • Research and identify potential clients that match the target customer profile.
  • Generate and qualify leads through outbound prospecting.
  • Conduct cold calls and personalized cold email campaigns.
  • Follow up consistently with prospects and schedule qualified meetings for the sales team.

Key facts

Hard skills

Lead Generation Business Development Cold Calling Email Marketing Computational Tools ChatGPT Organizational Structure

Other skills

  • Communication
  • Self-Motivation
  • Time Management

About the company

Easy Outsource logo

Easy Outsource

Outsourcing & Offshoring

As a business owner, there comes a time when you’re faced with a chicken or egg situation.Your business is growing fast, so your need for talent is increasing. But finding, training, and managing new people requires time.Time you don’t have, because you’re busy with the onslaught of new work.So you try to hire more but your team can’t find people you need fast enough.Worst of all… you’ve tried delegating & even outsourcing before and it didn’t work. It’s hard to find people to mesh with your team, and it’s even harder to manage them remotely.As an outsourcing company, our goal isn’t just to find you workers. We’ll find you that perfect match.Because unlike other outsourcing companies, Recruitment is in our DNA. With a combined 47 years of experience recruiting for finance, tech, marketing, SaaS, & the healthcare sector, EasyOutsource partners with fast-growing companies to provide diverse, & top-notch talent not just in North America but worldwide.Our easy Triple-C formula of Caliber talent, Client-focused approach, & Cost-effective service solves the hassle of finding talented remote workers.So if you want to> Hire at scale, while keeping costs low> Find specialized skills too expensive in your area> Stay innovative with a diverse team> Find remote workers sans the challenges of managing themApply for a consultation with one of our talent experts:https://www.easy-outsource.com/Let’s see if we’re a good fit. We’ll ask questions about your business — your goals, challenges, & hiring requirements.Our experts will explain our criteria in matching offshore talent with different businesses, & answer questions you may have. The goal is to understand your goals and management style to see if we can collaborate.After that, they’ll go back to our team with your requested talent profile so we can start sourcing a candidate.If you’re ready for new team members at half the cost (& headaches), let’s talk https://www.easy-outsource.com/

Company details

Company typeStartup
IndustryOutsourcing & Offshoring
Company size11 - 50

Links

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Job description

This is a remote position.

Job Overview

We are looking for a proactive and results-driven Lead Generation / Business Development Specialist to help identify new business opportunities, engage potential clients, and build a consistent sales pipeline.

The ideal candidate has proven experience in outbound prospecting, cold calling, and cold email outreach. This role requires someone who communicates confidently, works independently, and can consistently generate qualified meetings. Experience using AI tools such as Claude and ChatGPT to improve research, messaging, and productivity is also essential.

Key Responsibilities

  • Research and identify potential clients that match the target customer profile.

  • Generate and qualify leads through outbound prospecting.

  • Conduct cold calls and personalized cold email campaigns.

  • Deliver brief and engaging introductory presentations to prospective clients.

  • Build rapport, identify business needs, and communicate the company’s value proposition.

  • Handle initial questions and objections professionally.

  • Follow up consistently with prospects and schedule qualified meetings for the sales team.

  • Build, organize, and maintain a healthy sales pipeline.

  • Keep lead information, outreach activities, and follow-up notes accurate and updated.

  • Use AI tools, including Claude and ChatGPT, to support prospect research, outreach personalization, and productivity.

  • Track performance and consistently meet agreed activity and appointment-setting KPIs.

  • Work independently and take ownership of lead-generation activities.

Qualifications and Requirements

  • Proven experience in lead generation, business development, appointment setting, or a similar outbound sales role.

  • Strong cold-calling and cold-email outreach experience.

  • Excellent spoken and written English communication skills.

  • Confidence in delivering short presentations and speaking with decision-makers.

  • Strong prospecting, lead qualification, follow-up, and objection-handling skills.

  • Familiarity with AI tools such as Claude and ChatGPT.

  • Experience using CRM systems, email outreach platforms, and lead-generation tools is an advantage.

  • Organized, resourceful, self-motivated, and results-oriented.

  • Ability to generate opportunities and manage daily responsibilities with minimal supervision.

  • Reliable internet connection and a professional remote-work setup.

  • Available to work full-time during US Eastern Time hours.

  • Must not have any secondary employment or other professional commitments that may interfere with the role.

What Success Looks Like

  • Consistently generating qualified leads and meetings.

  • Maintaining regular and professional follow-ups with prospects.

  • Keeping the sales pipeline organized and up to date.

  • Meeting agreed outreach, lead-generation, and appointment-setting KPIs.

  • Using AI tools effectively while keeping outreach personalized and authentic.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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