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Manager, SEM

Role overview

Qualifications

  • 4+ years of SEM / paid search experience
  • Proven ability to manage and scale high-performing campaigns
  • Deep expertise in Google Ads, including bidding strategies and optimization techniques
  • Strong analytical and data interpretation skills

Responsibilities

  • Develop and lead SEM strategy across Google Ads and other search platforms
  • Oversee campaign structure, scaling strategies, and ongoing optimization
  • Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
  • Translate business goals into measurable paid search strategies and execution plans

Key facts

Other skills

  • Communication
  • Mentorship
  • Collaboration
  • Problem Solving

About the company

MarketBridge logo

MarketBridge

Management Consulting

MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods—an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and open-sourced to ensure our recommendations and systems last long-term.MarketBridge is part of a newly established, powerhouse marketing services platform, together with fama PR, Intelisent, and Quarry under the leadership of RTC Partners.For more information, visit market-bridge.com and follow @MarketBridge.🏆 2023 Top Workplace by The Washington Post🏆 20+ Stevie Awards for Sales and Customer Service🏆 2022 Organization of the Year by Business Intelligence Group🏆 2022 Top 10 Marketing Analytics Solutions Provider by MarTech Outlook

Company details

Company typeSME
IndustryManagement Consulting
Company size51 - 200

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Job description

This is a remote role, required to work in EST hours with flexibility to work in PST as needed based on client needs.

Who We Are 

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For
The Search Engine Marketing (SEM) Manager owns strategy, execution, and performance of paid search programs. This role is responsible for driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.

Key Responsibilities
  • Develop and lead SEM strategy across Google Ads and other search platforms
  • Oversee campaign structure, scaling strategies, and ongoing optimization
  • Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
  • Translate business goals into measurable paid search strategies and execution plans
  • Lead testing roadmaps including bidding strategies, audience targeting, and creative
  • Analyze performance data and deliver insights to stakeholders and clients
  • Collaborate cross-functionally with strategy, analytics, and creative teams
  • Ensure accurate tracking, attribution, and data integrity across campaigns
  • Mentor and support junior team members
Qualifications
  • 4+ years of SEM / paid search experience
  • Proven ability to manage and scale high-performing campaigns
  • Deep expertise in Google Ads, including bidding strategies and optimization techniques
  • Strong analytical and data interpretation skills
  • Experience managing budgets and forecasting performance
  • Ability to communicate performance insights clearly to stakeholders
  • Experience in an agency environment
  • Experience mentoring or managing team members
  • Familiarity with CRM and marketing automation platforms

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be trusted to do their work. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.


Benefits & Perks
At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:
  • 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
  • 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
  • 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
  • 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
  • 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.
     
Note: This position requires candidates to be eligible to work in the United States, without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $70,000 - $90,000 USD.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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