Store Manager - İstanbul Florentia Demo Store

About us:

Dyson is a global technology company. We solve problems that others prefer to overlook by challenging conventions and creating innovative inventions that do things better. We pursue progress and take pride in the constant drive for improvement. At Dyson, we sell by letting people experience our products. Through our expanding Dyson Demo Stores and retail spaces, we explain—clearly and simply—how our technology works and why it performs better.

Join our team at İstanbul Florentia Demo Store and be part of an environment where innovation takes center stage.

About the role:

• Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and satisfaction
• Propose, test and implement new services or operational improvements.
• Take full responsibility for store performance and standards—treat the store as your own.
• Proactively feedback and share recommendations to management (stock, services)
• Address customer escalations and ensure resolution in line with brand values.
• Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates.
• Recruit, coach, and develop managers and future store leaders.
• Set team and individual targets, monitor performance, and provide ongoing feedback.
• Participate in floor leadership - interact with customers and team daily, demonstrating what perfect experience and execution looks like.
• Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition, etc.) and ensure sustainable growth
• Monitor key results, identify trends, and take corrective action or make recommendations.
• Execute operational and merchandising strategies aligned with local HQ.
• Plan for store readiness during peak trading periods
• Uphold Dyson’s policies, procedures, and standards for operations, security, cash handling, health & safety and loss prevention.
• Protect company assets, including confidential customer, team, and business information.
• Support store opening, closing, inventory accuracy, and maintenance tasks.
• Manage escalations and resolve problems affecting operations or team performance.

How we measure success:

• Customer Experience & Brand: OSAT Store NPS, Mystery Shopper and Leveraging social media (tbc).
• Profitability & Performance: Store profit achievement, Average Unit Retail, Conversion rate, Net revenue and Attachment rate
• Talent & Team: Team engagement*, Team Individual Development Plan completion, Store staff attrition, Performance management and Team Training completion
• Operational Excellence: stock accuracy & availability, Shrinkage Rate, Store Visual Merchandising compliance, Audit compliance (health & safety, operational, sustainability, …) and OPEX

About you:

• Minimum 5–6 years of team management experience is required.
• Advanced level of English.
• Solid retail management experience in high-performance, customer-facing environments in relevant format.
• Proactive and resourceful, energetic and outcome-focused, always taking initiatives.
• Strong communication, interpersonal, and decision-making skills.
• Ability to work a schedule that may include weekends, and holidays, based on retail needs.
• Proven record for exceeding sales targets and achieving operational excellence.
• Ability to manage ambiguity and make sound judgments under pressure.
• Strong integrity, emotional intelligence, and ability to build trust.

#LI-AC1