Art Director - CGI

Can you turn bold ideas into visuals that feel almost inevitable and still surprise everyone in the room?

Grip is building the infrastructure for enterprise content production: a visual programming platform that turns brand systems into scalable, production-grade output. As an Art Director, you move beyond campaigns and static guidelines. You translate brand intent into systems that generate thousands of on-brand assets across channels, markets, and formats.

This role sits at the intersection of creative direction and system design. You will define how brands behave in automated environments—codifying visual rules, constraints, and patterns so they can be executed consistently through AI-driven workflows. The shift is from designing assets to designing how assets are produced.

What You Will Do

1. Define Visual Systems for Scale

• Translate brand guidelines into structured, repeatable design systems that can operate inside Grip’s platform

• Define rules such as layout behavior, logo usage, typography scaling, and image composition as constraints—not suggestions

• Build modular frameworks that support thousands of variations without degrading visual quality

2. Direct Production-Grade Creative Output

• Own the visual quality of automated outputs across campaigns, formats and regions

• Review and refine outputs generated by AI workflows, ensuring they meet brand and creative standards

• Collaborate with engineers and FDEs to improve how creative intent is executed in production systems

3. Turn Creative Intent into Logic

• Work closely with technical teams to translate design decisions into system behavior (e.g., “safe zones” → layout constraints, “brand tone” → visual patterns)

• Identify repeatable patterns in design workflows and convert them into scalable automation logic

• Contribute to “Art Direction as Code”—where creative decisions are embedded into pipelines

4. Collaborate Across Enterprise Stakeholders

• Partner with client creative teams, brand managers, and marketers to align on systemized creative approaches

• Guide stakeholders from subjective feedback to structured, system-ready decisions

• Balance creative ambition with production constraints, timelines,and scale requirements