Affiliate & Creator Partnerships Manager

• Design and own Nocs' tiered affiliate program: an awareness/discovery tier for reaching net-new audiences and a conversion tier for monetizing warmed ones — each with its own creators, goals, incentives, and success metrics.
  
• Define the graduation logic between tiers: the specific signals (e.g., branded-search lift and direct/organic traffic in target metros) that indicate an audience has been “captured” and is ready for conversion-focused activation.
  
• Protect the awareness tier from last-click comparison so it isn't defunded for sales the conversion tier gets credited for — and defend its budget on its own proxies.
  
• Match tier and channel to audience and price point rather than running the same playbook everywhere (e.g., recognizing where impulse-commerce formats fit our SKUs and where they don't).
  

• Source, vet, and activate creators across tiers — from high-reach personalities to hyper-authentic, on-the-ground niche voices — prioritizing genuine fit over follower count.
  
• Rent platform fluency we don't have in-house: recruit creators who are already native to the platform and audience, rather than asking them to re-post repurposed brand content.
  
• Build briefs that give creators creative latitude while protecting brand voice, and manage seeding of product as top-of-funnel fuel.
  
• Develop the incentive and payout structure per tier — flat/gifted for awareness, commission-based for conversion — and evolve it as the program matures.
  

• Own GRIN end to end: creator discovery, onboarding, gifting workflows, content approvals, link/code generation, payouts, and reporting.
  
• Run the program across Instagram, TikTok, and YouTube, adapting structure and expectations to each platform's mechanics and the current state of its algorithm.
  
• Own the e-commerce and analytics integrations (Shopify, UTMs, GA4) that make conversion-tier attribution real.
  
• Keep the roster healthy: track active-vs-signed creators, prune under performers, and reallocate spend toward what's working.
  

• Own FTC disclosure and endorsement compliance across every creator relationship — material connections are disclosed, always, regardless of tier. This is non-negotiable and sits with this role.
  
• Vet creators and audiences for authenticity and fraud; supplement platform data with independent checks on high-value partnerships.
  
• Ensure every activation reflects Nocs' voice and values, and would survive being screens hotted — no manufactured or undisclosed hype.
  

• Measure each tier on the metric that actually fits it: awareness on non-follower reach, share rate, earned media value, and branded-search/geo lift; conversion on trackable revenue, CAC, ROAS, and return-adjusted contribution.
  
• Watch the economics honestly — track earnings and return-adjusted profitability over raw units or impressions, and flag when a channel's all-in take rate (fees + commissions + amplification) outruns its margin.
  
• Run continuous experimentation: test creators, formats, offers, and metros; isolate investments (e.g., a specific platform or audience) so results can be read cleanly.
  
• Build dashboards and reporting that let leadership see the program's contribution without a manual export marathon.
  

• Partner with leadership, brand, product, and paid teams to align creator activity with launches, collaborations, and seasonal priorities.
  
• Coordinate with the paid and owned channels so creator moments are amplified in sync rather than in isolation.
  
• Translate company and departmental goals into a creator program roadmap — what to projectify now, and the bigger bets to build toward.
  

Requirements

• 3 - 5 years in affiliate, influencer, creator, or partnerships marketing, with a track record of building or meaningfully scaling a creator-driven channel — not just executing one-off collaborations.
  
• Hands-on experience with a creator/affiliate platform (GRIN strongly preferred; Upfluence, Aspire, or similar acceptable), including gifting workflows, link/code attribution, and payouts.
  
• Fluent in how Instagram, TikTok, and YouTube actually distribute content today — and able to adapt strategy per platform rather than porting one playbook across all three.
  
• Comfortable with performance metrics (ROAS, CAC, EMV, engagement rate, share rate, conversion rate) and, more importantly, able to choose the right metric for the goal and defend it to a performance-minded team.
  
• Working knowledge of FTC endorsement and disclosure requirements and how to operationalize them at scale.
  
• Confident brief-writer and communicator with a brand-voice mindset — able to direct creators without flattening their voice.
  
• Highly organized self-starter who can juggle a large roster, multiple launches, and competing deadlines without dropping the compliance ball.
  
• Bonus: experience with a considered-purchase or premium product (where impulse-commerce tactics don't automatically apply), and comfort operating in a lean startup where you build the plumbing yourself.
  
• Passionate about storytelling, brand-building, and community — and excited to work for a brand rooted in the outdoors, design, and sustainability.
  
• Stoked to go birding!
  

Benefits

• Full-time position
  
• Work from Home
  
• Prepaid Medicine: Your health is our priority!
  
• Life Insurance: Peace of mind for you and your loved ones!
  
• Indefinite-Term Labor Contract: Stability and all legal benefits included!