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Product & Services Marketing Director (EMEA)

Mind Partners France

Role overview

Qualifications

  • Bachelor’s degree or higher in Business, Marketing, or related field
  • 8+ years of experience in product launches, product marketing management, or go-to-market strategy
  • Deep knowledge or strong interest in the AEC, Infrastructure, and Manufacturing industries
  • Fluent English (verbal and written); other European languages are a plus

Responsibilities

  • Build and manage a team of Product & Services Marketing Managers and a Community Manager
  • Consolidate market trends and competitive intelligence across EMEA
  • Define positioning, value propositions, and messaging
  • Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams

Key facts

Hard skills

Product Marketing Go-to-Market Strategy Project Management Competitive Analysis Marketing Software Business Intelligence Tools Collaborative Software Customer Centricity

Other skills

  • Team Leadership
  • Communication
  • Analytical Skills
  • Strategic Thinking
  • Social Skills
  • Results Focused

About the company

Mind Partners France logo

Mind Partners France

Identification and direct approach of executives and managers of companies serving SMEs, large groups and investment funds. Recruitment consulting We support companies in the recruitment of their managers. We strive to offer them leaders who will pursue their goals without ever losing sight of their values. These leaders will allow them to structure their organization to pass each growth milestone serenely while creating an environment conducive to the development of their employees. Mind Partners is a member of France Invest and the Richelieu Committee.

Company details

Company size11 - 50

Links

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Job description

This is a remote position.

Product & Services Marketing Director (EMEA)

Mind Partners is an executive search firm with offices in London, Paris and New York. We specialise in retained headhunting for executives, senior management, and experts. We are now partnering with Arkance to appoint their Product and Servies Marketing Directoe for EMEA.
ARKANCE is a global company specialising in providing technology solutions and services for the architecture, engineering, construction (AEC), and manufacturing industries. They focus on enhancing efficiency, quality, and profitability through advanced automation and purpose-built software solutions.
ARKANCE aims to empower businesses to design, build, and solve the challenges of tomorrow.

ARKANCE is a fully owned subsidiary of the French B2B Services Group Monnoyeur. Founded in 1906 the Monnoyeur group operates in the construction, industry, and agriculture sectors. ARKANCE was established in 2018 with a vision to become a leading partner for digitalisation of the construction and manufacturing sectors.

Job Description:

ARKANCE is seeking a dynamic Product & Services Marketing Director to lead and structure our new Product & Services Marketing team across the EMEA region. This role involves building a high-performing team from scratch and ensuring our products and services align with evolving market needs.

Key Responsibilities:

  • Team Leadership: Build and manage a team of Product & Services Marketing Managers and a Community Manager. Define roles, workflows, and career paths within the team.
  • Market Insights: Consolidate market trends and competitive intelligence across EMEA. Lead voice-of-customer initiatives and develop a deep understanding of key industries.
  • Offering & Messaging: Define positioning, value propositions, and messaging. Contribute to structuring and packaging offers.
  • Go-to-Market (GTM): Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams. Support sales enablement with tailored materials.
  • Performance Tracking: Define and monitor key metrics, set up feedback loops, and communicate results internally to influence the roadmap.


Requirements

Requirements:

  • Professional Experience: Bachelor’s degree or higher in Business, Marketing, or related field. 8+ years of experience in product launches, product marketing management, or go-to-market strategy.
  • Industry Knowledge: Deep knowledge or strong interest in the AEC, Infrastructure, and Manufacturing industries.
  • Skills: Strong analytical, strategic, and project management skills. Competent in competitive analysis, market research, and enablement skills. Excellent communication and storytelling abilities.
  • Tools: Knowledge of marketing tools (HubSpot, Canva, WordPress), business management tools (NetSuite, Airtable), and collaborative tools (Miro).
  • Languages: Fluent English (verbal and written) is a must. Other European languages are a plus.

Soft Skills:

  • Collaborative leadership, strong interpersonal skills, strategic thinking, customer-centric, and results-oriented.




Benefits

An excellent salary package including  basic salary and bonus is on offer

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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