Marketing Director

This is a remote position.

About EVA

EVA host all your in-person, hybrid, and virtual events and meetings under one portal. Transform your attendees’ online experience with curated registration paths, intuitive navigation, and interactive engagement features that include AI-powered matchmaking, smart appointment setting, built-in gamification, real-time video/chat, networking roundtable, and more. Leverage the power of event data and analytics to help you build a strategic meetings program and deliver an enhanced attendee experience every time.  

We know that finding a meaningful and rewarding job can be a long journey. Our goal is to make that process as easy as possible for you and to create a work environment that's satisfying - one where you'll look forward to coming to work every day. Start your journey with us by browsing available jobs.

We're more than just a workplace. We're a family.

As Director of Marketing, you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and marketing. Our Marketing Director is a results-driven performance marketer with a strong record of achieving high growth. This person focuses on the big picture, the details, and the aesthetics to support the customer value proposition (CVP) and maintains a strong, visible corporate presence at business and community events to promote the company's CVP.

Essential Functions: 

• Work with the CEO to develop marketing strategies and tactics that support revenue goals.
  

• Manage a team of marketing professionals
  

• Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  

• Manage product content production, which includes educational webinars, promotional videos, online training programs, expert content, and building a network of subject matter experts
  

• Write marketing content
  

• Develop event strategies, including webinars and tradeshows
  

• Develop customer marketing programs
  

• Manage the company website
  

• Assist in preparing and monitoring consistent presentations & other materials used company-wide
  

• Design, create and maintain customer-centric creative assets for print and digital advertising, including collateral materials including graphics, illustrations, brochures, fliers, specifications sheets, typography, signs, and trade show materials.
  

• Support marketing corporate governance, risk management, and compliance with relevant legislation and regulation in day-to-day marketing activities.
  

• Excellent writing skills, including original authorship of thought leadership content and marketing emails
  

• Communicate effectively with peers and employees as a key member of the team
  

• Lead internal cross-functional meetings by facilitating efficient discussions, eliciting updates, and tracking the deliverables.
  

• Liaise with management, marketing, sales, and production team to ensure alignment of creative marketing to business priorities.
  

• Identify and solve any obstacles to successful execution
  

• Achieve the company’s revenue goals and objectives
  

• Manage marketing to quantifiable quotas and metrics within the marketing budget
  

• Follow company safety regulations and company policies; Performs other duties as assigned.
  

Secondary Functions and Responsibilities

• Develop and maintain a broad knowledge of the company's products and services.
  

• Develop cross-functional work plans for complex projects involving many groups, effectively implement and coordinate these plans; anticipate and effectively deal with problems and roadblocks.
  

COVID-19 considerations

For the indefinite future, we work remotely following state/federal guidelines and comply with the Occupational Safety Health Administration (OSHA) post-COVID workplace safety practices.

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Requirements

• Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
  

• Experience with marketing to associations is a plus.
  

• Track record in delivering revenue results
  

• Ability to manage multiple and competing objectives demonstrated ability to adapt quickly to change, ability to prioritize and juggle to meet multiple, short deadlines consistently.
  

• Experience managing internal and external teams
  

• Working knowledge of CRMs, CMS, and Email marketing tools.
  

• Superb organizational, written, and oral communication skills are required.
  

• Bachelor’s Degree required.
  

Benefits