Marketing Director

This is a remote position.

• Work with the CEO to develop marketing strategies and tactics that support revenue goals
  
• Manage a team of marketing professionals
  
• Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  
• Manage product content production which includes educational webinars, promotional videos, online training programs, expert content and building a network of subject matter experts
  
• Write marketing content
  
• Develop event strategies including webinars and tradeshows
  
• Develop customer marketing programs
  
• Manage the company web site
  
• Assist in preparing and monitoring consistent presentations & other materials used company wide
  

Essential duties

• Achieve the company’s revenue goals and objectives
  
• Manage marketing to quantifiable quotas and metrics within the marketing budget
  
• Communicate effectively with peers and employees as a key member of the team
  
• Excellent writing skills, including original authorship of thought leadership content and marketing emails
  
• Identify and solve any obstacles to successful execution
  

About EVA

COVID-19 considerations

Requirements

• Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
  
• Experience with marketing to associations a plus.
  
• Track record in delivering revenue results
  
• Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
  
• Experience managing internal and external teams
  
• Working knowledge of CRMs, CMS, and Email marketing tools.
  
• Superb organizational, written and oral communication skills required.
  
• Bachelor’s Degree required.
  

Benefits