Key Facts

Remote From:

Anywhere

Category: Marketing Director

Full time

Senior (5-10 years)

English

Hard Skills

Search Engine Optimization Lead Generation Content Marketing Promotional Campaigns Email Marketing Microsoft Dynamics CRM Community Marketing Organizational Structure

Other Skills

•
Team Management
•
Communication
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Problem Solving
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Time Management
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Teamwork

Roles & Responsibilities

Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
Experience managing internal and external teams.
Working knowledge of CRMs, CMS, and Email marketing tools.
Bachelor’s Degree required.

Requirements:

Drive revenue growth for SaaS and services-based solutions by directing all online and traditional marketing initiatives.
Manage a team of marketing professionals.
Create lead generation programs to grow target markets, with a focus on developing inbound marketing through SEO/SEM.
Manage product content production including educational webinars and promotional videos.

EVA | Event Tech Hub

Events Services

About EVA | Event Tech Hub

EVA provides associations with one portal to manage all their in-person, hybrid, and virtual events. Transform your attendees’ online experience with curated registration paths, intuitive navigation, and interactive engagement features that include AI-powered matchmaking, smart appointment setting, built-in gamification, real-time video/chat, networking roundtables, and more. Leverage the power of event data and analytics to help you build a strategic meetings program and deliver an enhanced attendee experience every time. #eventprofs, #meetingprofs, #assnprofs, #eventtech, #meetingsandevents, #assnchat, #virtualevents, #hybridmeetings, #virtualconference,

Company type: Scaleup

Industry: Events Services

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

This is a remote position.

As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.

Work with the CEO to develop marketing strategies and tactics that support revenue goals
Manage a team of marketing professionals
Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
Manage product content production which includes educational webinars, promotional videos, online training programs, expert content and building a network of subject matter experts
Write marketing content
Develop event strategies including webinars and tradeshows
Develop customer marketing programs
Manage the company web site
Assist in preparing and monitoring consistent presentations & other materials used company wide

Essential duties

Achieve the company’s revenue goals and objectives
Manage marketing to quantifiable quotas and metrics within the marketing budget
Communicate effectively with peers and employees as a key member of the team
Excellent writing skills, including original authorship of thought leadership content and marketing emails
Identify and solve any obstacles to successful execution

About EVA

EVA is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status, or any other basis protected by federal, state, or local law. M/F/D/V/LGBTQ+

COVID-19 considerations

For the indefinite future, we work remotely following state/federal guidelines and in compliance with the Occupational Safety Health Administration (OSHA) post-COVID workplace safety practices.

Requirements

Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
Experience with marketing to associations a plus.
Track record in delivering revenue results
Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
Experience managing internal and external teams
Working knowledge of CRMs, CMS, and Email marketing tools.
Superb organizational, written and oral communication skills required.
Bachelor’s Degree required.