GoTo
Computer Software / SaaS
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Where you’ll work:
Remote (US)Marketing at GoTo
At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.
Note: This is a 6-month contract position, with the possibility to extend based on team needs and performance.
Your Day to Day
As an AI Copywriter & Editor, you would be working on
Writing and executing brand- and product-level copy across channels, including short-form ad copy (digital display, video, audio, social, emails) and occasional longer-form content (web copy, blogs, eBooks, infographics) using AI tools to produce high-quality work at scale and speed
Prompting, generating, and rigorously editing AI-assisted drafts to meet GoTo’s rigorous creative and brand standards while distinguishing truly excellent writing from AI slop and elevating output accordingly
Applying sharp editorial judgment to ensure every piece of copy is not only well-written, but strategically sound and creatively appropriate for its channel, audience, and campaign objective
Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound. You’ll think both visually and verbally from high-level concept through execution
Evolving and stewarding our brand voice, bringing compelling brand and product stories to life across channels while ensuring consistency with brand messaging, positioning, and tone guidelines
Collaborating and presenting ideas across teams, confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization
What We’re Looking For
As an AI Copywriter & Editor, your background will look like
2-4 years of experience in a copywriting or similar creative role within a fast-paced marketing, brand, or agency environment
Demonstrated fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar), which means not just dabbling, but integrating them into day-to-day creative workflows
A strong editorial eye: the ability to critically assess AI-generated output, identify where it falls short, and edit it confidently to a professional standard
Proven ability to write across multiple mediums, including social, digital display, video, audio, and longer-form content
Experience developing and presenting creative ideas to internal stakeholders and/or external partners
A strong portfolio demonstrating strategic campaign-level thinking and results, including the ability to apply performance insights or metrics to improve creative work
Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work
What We Offer
At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:
We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.
Specific benefits and offerings may vary by country in line with local regulations and market practices.
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.
Annual Base Salary Range: $65,000.00 - $87,000.00The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
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