Marketing Performance Analyst

Pay Rate: $47 per hour to $57 per Hour

Duration: 6-month contract

Summary:

• Support the Marketing and Communications team in website analytics, SEO, campaign tracking, and location management.
• Work across two core websites: BMC.org and BMCHealthSystem.org.
• Temporary position through the company's approved staffing agency.

Responsibilities:

• Produce quarterly performance reports with clear narratives for stakeholders.
• Collaborate across marketing and communications channels.
• Compile quantitative data and project summaries to demonstrate impact.
• Build and publish quarterly reporting webpages, supporting emails, and Tableau dashboards.
• Monitor website performance and configure custom event tracking.
• Train team members on analytics tools and UTM creation best practices.
• Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings.
• Design Tableau dashboards for patient journey visualization.
• Ensure accurate data flows for downstream reporting and analysis.
• Launch campaigns with consistent tracking and UTM codes.
• Enhance organic search performance through keyword research and schema improvements.
• Maintain location data accuracy across all listings.

Requirements:

• Bachelor's degree required.
• Minimum 5 years of experience in web analytics, campaign reporting, and SEO.
• 1–2 years of experience with AEO and GEO or knowledge of AI-driven search optimization.

Preferred Skills:

• Proficiency in web analytics platforms like Piwik, Google Analytics, and Google Search Console.
• Experience with SEO tools such as SEMrush.
• Familiarity with Yext or similar location/reputation management platforms.
• Experience with data visualization tools (Tableau, Looker, or Power BI).
• Strong analytical skills with the ability to translate data into actionable insights.
• Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows.
• Excellent organizational and communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Experience in healthcare or a similarly regulated industry is a plus.

Benefits:

• Opportunity to join a dynamic Marketing and Communications team making a difference in patient and community lives.
• Focus on health equity, diversity, and inclusion.
• Array of wellbeing services, competitive pay, and a wide range of benefits, including a free healthcare plan for employees and their family members.