Content Marketing Strategist

Are you a results-driven Content Marketer with a passion for creating content that converts? Do you excel at developing compelling campaigns that speak directly to the consumer?

Principal Financial Group is seeking a Content Marketing Strategist to join our dynamic team and help drive sales and engagement for our retirement plan offerings.

This role is ideal for a strategic thinker with a strong background in email and direct mail campaigns, content optimization, and A/B testing—someone who understands how to motivate action through content that resonates at each stage of the customer journey.

Key Responsibilities

• • Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
  • Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
  • Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
  • Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
  • Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
  • Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
  • Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
  • Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
  • Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

• Bachelor’s degree or equivalent experience 
• 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
• Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
• Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
• Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
• Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
• Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
• Ability to translate analytics into meaningful content strategies.
• Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
• Familiarity with the retirement planning space or financial services is preferred.
• Knowledge of Principal Financial Group’s products and customer journey is a plus.

Travel: Some travel required, including occasional overnight stays.

This is a unique opportunity to make a measurable impact by delivering content that educates, motivates, and converts consumers exploring their retirement options. If you're ready to help shape the future of content marketing at Principal, we’d love to hear from you.

The following locations are examples of market-specific salary ranges across different geographies. 

• Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
• Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
• Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
• Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $130,000 / year
• Los Angeles, CA / New York City, NY: $112,800 - $132,000 / year

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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