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User Acquisition Manager

Gegidze

Role overview

Qualifications

  • 3+ years of experience in User Acquisition for mobile games
  • Proven experience managing and scaling high advertising budgets
  • Hands-on experience with Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks
  • Strong understanding of user acquisition KPIs including CPI, ROAS, LTV, retention, and payback

Responsibilities

  • Launching, managing, and scaling user acquisition campaigns across multiple advertising platforms
  • Managing and optimizing large advertising budgets to maximize campaign performance
  • Monitoring and improving key performance metrics including CPI, ROAS, LTV, retention, and payback
  • Analyzing campaign performance and large datasets to identify optimization and scaling opportunities

Key facts

Hard skills

Customer Acquisition Management Campaign Management Budget Management Meta Tags Google Sites TikTok Computational Tools Test Automation Scripting

Other skills

  • Decision Making
  • Problem Solving
  • Organizational Skills
  • Communication

About the company

Gegidze logo

Gegidze

Business Consulting & Services

We are from Georgia, the country in Eastern Europe, surrounded by the high mountains of Caucasus and inhabited by the world's most creative, passionate, and hardworking nation. Oh, by the way, we are also the emerging digital hub of the world. Since 2017 we at Gegidze • გეგიძე have been delivering success to our clients across Europe in design, digital marketing & tech. We help them to innovate and outperform in the modern world. [Competences] - Staff Augmentation - Business development - Digital Marketing - Design & Production [Vision] Creative problem-solving for designing and developing great brands [Mission] Build meaningful long-term partnerships and deliver the best experience of digital services. [Our DNA] Strategic thinkers • We deliver solutions through the well-built flow of thoughts, starting from the ideation, followed by research, analyzes, testing, and finishing with the final product creation Human-centric • We believe that the only true value of the brand is & always will be human capital. Therefore we assemble our team only with top talents, who are passionate about what they do, with a clear vision and a spectacular attitude to the creation process. Self-developing • We believe in non-stop progress, pursue a constant program of self-improvement, an endless journey into new fields of knowledge and learning

Company details

Company typeStartup
IndustryBusiness Consulting & Services
Company size51 - 200

Links

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Job description

This is a remote position.

Currently, we are looking for a Senior User Acquisition Manager to join a fast-growing game development studio creating successful mobile, PC, and VR games enjoyed by millions of players worldwide.

In this role, you will own and scale user acquisition campaigns across multiple advertising platforms, manage large marketing budgets, and optimize performance using data-driven strategies. You will work closely with internal teams and external partners to drive sustainable growth across a portfolio of mobile games.

Work setup: Hybrid / Remote
Type: Full-time


Your Duties

As a Senior User Acquisition Manager, you will be responsible for:

  • Launching, managing, and scaling user acquisition campaigns across multiple advertising platforms
  • Managing and optimizing large advertising budgets to maximize campaign performance
  • Monitoring and improving key performance metrics including CPI, ROAS, LTV, retention, and payback
  • Analyzing campaign performance and large datasets to identify optimization and scaling opportunities
  • Making budget allocation and scaling decisions based on data analysis and forecasting
  • Working with attribution and analytics platforms to measure campaign performance
  • Utilizing AI and automation tools to improve reporting, forecasting, and optimization workflows
  • Collaborating with ad network account managers and external partners
  • Monitoring creative performance and identifying creative fatigue
  • Supporting the continuous improvement of user acquisition strategies and processes

Requirements

  • 3+ years of experience in User Acquisition for mobile games
  • Proven experience managing and scaling high advertising budgets
  • Hands-on experience with Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks
  • Experience working with hybrid monetization models (IAP + Ads)
  • Strong understanding of user acquisition KPIs including CPI, ROAS, LTV, retention, and payback
  • Experience with attribution and analytics platforms (MMPs, SKAN, probabilistic attribution)
  • Strong analytical skills with experience working with large datasets
  • Experience using AI tools for data analysis, reporting, or campaign optimization
  • Strong decision-making and problem-solving skills
  • Excellent organizational and communication skills
  • Good command of Latvian and English
  • Experience with automation tools or scripting is an advantage



Salary: Competitive

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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