Freelance ad designer

This is a remote position.

• Design high-performing static ads, carousels, banners, and visual assets for Meta advertising campaigns.
  
• Create short-form video creatives, GIFs, and motion graphics optimized for Facebook, Instagram, Stories, Reels, and other paid social placements.
  
• Audit existing advertising creatives and identify opportunities for performance improvement.
  
• Collaborate with media buyers and marketing teams to develop creative strategies and testing roadmaps.
  
• Transform campaign briefs and marketing objectives into compelling visual concepts.
  
• Produce multiple creative variations for A/B testing and campaign optimization.
  
• Apply direct-response marketing principles to maximize engagement, click-through rates, and conversions.
  
• Ensure all creatives align with brand guidelines while maintaining strong performance-focused design.
  
• Analyze campaign performance data and use insights to improve future creative output.
  
• Stay current with Meta advertising trends, creative best practices, and platform requirements.
  
• Maintain organized design files and creative asset libraries.
  
• Work closely with cross-functional teams to support lead generation and customer acquisition goals.
  

Requirements

• 3+ years of experience in graphic design with a strong focus on paid social advertising.
  
• Proven experience creating Meta (Facebook & Instagram) advertising creatives.
  
• Strong portfolio showcasing direct-response ad creatives with measurable business results.
  
• Expertise in designing static ads, carousels, and performance-focused social media creatives.
  
• Strong understanding of visual hierarchy, consumer psychology, and conversion-focused design.
  
• Experience creating mobile-first creatives optimized for paid social platforms.
  
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
  
• Ability to interpret marketing data and translate insights into creative improvements.
  
• Strong understanding of Meta advertising formats, specifications, and compliance guidelines.
  
• Excellent attention to detail and ability to manage multiple projects simultaneously.
  
• Strong communication and collaboration skills.
  
• English language Upper Intermediate (B2) or higher.