Role overview

Qualifications

K-12 fluency, required.
Several years of relevant PR, communications, or advocacy experience.
Concrete, specific examples of past work in grassroots campaigns.
Exceptional writing skills for producing polished copy quickly.

Responsibilities

Personally write press materials, media pitches, blog content, and social copy.
Conduct customer interviews and create authentic testimonials and case studies.
Build relationships with local and regional publications.
Design and drive a social media advocacy strategy for customers.

Key facts

Remote from: Central African Republic
Full time
Social Media Strategist
English

Hard skills

Speech Fluency Content Creation Testimonial Political Campaigns Journalism Street Marketing Organizational Structure Live Reporting

Other skills

Writing
Relationship Building
Communication
Advocacy
Detail Oriented
Energetic

About the company

Instructional Empowerment

Professional Training & Coaching

Led by the team from Learning Sciences International (LSI), “Instructional Empowerment” means that all students, teachers, and leaders thrive in a rigorous learning environment that builds agency through providing opportunities to exercise autonomy, develop self-regulation, and support critical thinking. IE’s Partnership Promise: • We meet you where you are, learn your current initiatives, and focus on YOUR instructional vision, initiatives, and goals for improvement. • We walk your schools with you, we own your data with you, and we work side-by-side with you. • We hold ourselves accountable because we are in this together and invested in your overall outcome. • We build effective teams and strengthen leadership, teachers, and students to achieve their compelling purpose. • We work together with leaders and teachers to strengthen core instructional systems and practices to improve outcomes for ALL students. IE will bring you the same instructional expertise we brought you at Learning Sciences International, backed by the same research that our team has developed over the course of 20+ years of working with schools across the country. We will bring you the same evidence-based systems approach to school improvement. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. The same award-winning faculty from LSI is transitioning to IE. We are educators who have sat in your seats as former teachers, principals, and leaders and we are excited to continue working shoulder-to-shoulder with you. Research is at the heart of our work. Our partnerships with world-class researchers like Dr. Robert J. Marzano and Dr. Ruth Wageman have transitioned with us to IE. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.

Company details

IndustryProfessional Training & Coaching

Company size51 - 200

Links

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Job description

INSTRUCTIONAL EMPOWERMENT
PR & Social Media Strategist
Full-time/Remote/Eastern & Central Time Zones Only

About Instructional Empowerment

Instructional Empowerment partners with K-12 school systems to strengthen instruction and leadership through the Model of Instruction, School Advancement methodologies, and tools like Empowerment Central — helping districts build lasting instructional capacity from the classroom to the central office.

The Opportunity

Instructional Empowerment is looking for an experienced, writing-driven PR and Social Media Strategist to build real, tangible visibility for our work in the communities we serve. This isn't a role built around long-term national brand campaigns — it's built around quick, achievable wins: a local news feature, a district backlink, a customer quote that turns into a story. You'll be the person turning our customers' and implementers' success into content the world can see, and turning their enthusiasm into momentum other districts can feel.
This is an experienced, individual-contributor role, not an entry point into PR or communications. The right person already speaks K-12 fluently, has a track record of building grassroots momentum for a product, and can write polished, accurate, short-form content quickly and in volume.

What You'll Do

Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories.
Conduct customer interviews and turn them into authentic testimonials and short case studies.
Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets.
Pitch and secure customer-centered stories, interviews, and podcast placements.
Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships.
Design and drive a social media advocacy strategy for customers and implementers — identifying energized customers and giving them simple, shareable ways to tell their own story.
Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit.
Report quick-win results on a regular cadence and keep an organized, visible system of progress.
Partner closely with Product Marketing Managers and the Social Media Specialist — you own where and how customer and product stories get placed externally; they own product accuracy and channel execution.

What We're Looking For

K-12 fluency, required. You already understand districts, schools, and how this industry operates — you're not learning the language on the job.
Several years of relevant PR, communications, or advocacy experience. This is not a role for someone early in their career.
Concrete, specific examples of past work: helping a company start a movement, activating brand advocates, or running a successful grassroots campaign for a product.
An exceptional writer who can produce accurate, polished copy quickly and in volume.
Demonstrated success building relationships with local or regional media, districts, or partners for coverage and links.
Highly organized and detail-oriented — comfortable tracking outreach and relationships across multiple business units without dropping the thread.
Entrepreneurial and process-minded, able to build and run a repeatable outreach pipeline solo.
High energy and fast-moving, with a bias toward quick, visible wins over slow-building national campaigns.

Backgrounds We Love

A traditional national PR background isn't the right fit here — this role lives in local and regional relationships, not national outlets. Strong candidates often come from:

Communications, PR, or social media leadership for a school district.
Local or regional journalism.
Product or brand advocacy / grassroots marketing for companies that serve K-12 education.

A Benefits Package Designed Around Your Well-Being

Multiple medical plan options, including a 100% employer-paid health plan
HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
Company-paid dental, vision, life, STD, and LTD coverage
15 days of PTO available in your first year of employment
8 paid holidays, plus 2 floating holidays
401(k) with a 4% company match
Salary range $65,000-$75,000