Sales Development Manager

Description

Why this role is a great opportunity

This is an ideal opportunity for both established sales development leaders and experienced SDRs looking to take the step into a management position. Come join a growing, PE-backed SaaS company and leader in the exciting video personalization platform space. 

ABOUT SUNDAYSKY

SundaySky is a pioneer in AI-powered video personalization, transforming how enterprise brands – particularly in banking, financial services, and insurance -- connect with their customers. Our platform delivers personalized, data-driven video experiences at scale, making every customer interaction uniquely relevant and engaging.

SundaySky is backed by Clearhaven Partners, a Boston-based private equity firm focused exclusively on software and technology businesses. This partnership provides us with operational resources and strategic expertise to accelerate our growth and market leadership.

We’re bringing on new team members who are drawn to fast-paced, rapidly growing software companies to join us in our mission to transform how businesses connect with audiences through personalized video.

At SundaySky, we prioritize the success of our customers and employees, emphasizing empathy, collaboration, excellence, and the happiness of our teams.

Learn more at sundaysky.com.

Responsibilities

We’re seeking a Sales Development Manager (SDM) to drive our outbound efforts and optimize inbound lead conversion, driving pipeline and revenue growth. This is a dual “player-coach” role, ideal for someone with a proven track record for executing successful outbound programs and converting inbound leads into booked meetings and pipeline.

As SDM, you'll own the outbound strategy and ensure effective conversion of inbound leads for our new business development function, working closely with heads of marketing, demand generation and revenue. 

Reporting to the VP of Marketing, the role will start with 1 direct report (SDR) and the opportunity to work with new, AI-powered technologies to scale pipeline generation.

Team Leadership & Growth

• As “player-coach”, consistently reach your own individual monthly quota targets while managing a dedicated SDR to meet his or her goals (meetings held and opportunities created)
• Develop a high-performing SDR function to meet and exceed SundaySky’s pipeline generation targets.
• Strive to deliver efficient, repeatable processes for lead / contact qualification and conversion.
• Foster a results-oriented, collaborative culture that encourages creativity, accountability, and strong sales-and-marketing alignment.

Inbound Lead Conversion

• Efficiently convert inbound leads into qualified, booked meetings that drive pipeline.
• Develop and implement a structured lead management process, emphasizing timely follow-up and personalized outreach to maximize conversion rates.
• Collaborate closely with marketing team leaders to align on lead qualification criteria, optimize handoffs, and lead nurturing strategies.
• Prioritize thoughtful, outcome-based value messaging that positions SundaySky as a trusted solution for enterprise buyers

Outbound Strategy

• Develop and execute overall outbound strategy, ensuring alignment with company goals, value messaging and revenue targets.
• Partner with sales and marketing leaders to align on Account-Based Marketing (ABM) initiatives and optimize outreach efforts to high-value accounts.
• Utilize best practices and creative tactics for outreach, using multi-channel prospecting and intent-based targeting.

Performance Tracking & AI

• Track success metrics, including prospecting activity, meetings held, meeting-to-opportunity ratios, and pipeline contribution.
• Regularly analyze performance data to identify trends, opportunities for improvement, and areas to optimize outreach efforts.
• Utilize Claude and other AI tools to drive efficiency across the entire SDR workflow

Requirements

WHO WE’RE LOOKING FOR

You don’t need a perfect resume — but you should be deeply curious, genuinely hands-on, and excited about owning a function that touches every part of our revenue engine. Here’s the profile we have in mind:

• 3+ years of proven experience in B2B SaaS sales, business development, or related roles.
• Persistence with a drive to make the most of every lead and potential business opportunity.
• Demonstrated experience in executing outbound and inbound programs that generate significant pipeline and revenue.
• Strong understanding of sales and business development tactics to drive engagement and stand out from the clutter.
• Experience with sales platforms like Salesforce, SalesLoft, LinkedIn Sales Navigator and other engagement and prospecting tools.
• Strong analytical skills with the ability to leverage data to inform decisions, optimize strategies, and improve performance.
• Ability to think strategically while executing tactically in a fast-paced, dynamic environment.
• Self-motivated, organized, and adaptable, with a growth-oriented mindset.
• Ideal candidates work in either the Eastern or Central Time regions of the U.S.

AI is core to how we work – not just what we sell.

At SundaySky, we use AI tools like Claude as a primary accelerant for operational work, research, reporting, and content production. If you’ve embraced AI to work faster and smarter (and you’re always looking for the next workflow to automate) you’ll thrive here. We treat AI fluency as a genuine career skill and invest in helping our team build it.

Location: Remote U.S.-based candidates only

Compensation

The expected base salary range for this role is $80,000-$90,000, plus $30,000 in annual target commission, for total on-target earnings of up to $120,000.

Final compensation will be determined based on factors such as experience, skills, qualifications, and overall alignment with the role.

SundaySky is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.