Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.
We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.
Position Overview
As a Sales Development Representative with McCreadie Group, you'll be responsible for generating new business opportunities by engaging healthcare organizations, hospitals, pharmacies, and research institutions that can benefit from our specialized software solutions. You'll serve as the first point of contact for prospective customers, identifying their challenges, educating them on our solutions, and qualifying opportunities for our Account Executive team.
This is a high-impact role for someone who enjoys building relationships, thrives in a fast-paced environment, and is motivated by helping healthcare organizations improve operational efficiency and research outcomes. You'll work closely with sales and marketing to execute targeted outbound campaigns while developing expertise in a highly specialized healthcare SaaS market. For individuals looking to build a long-term career in technology sales, this role offers the opportunity to develop consultative selling skills within a complex, mission-driven industry.
Key Responsibilities
- Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
- Focus primarily on new logo acquisition through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.)
- Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
- Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
- The goal is to increase call volume to ~1,200 calls per month by Q1.
- Top performers consistently achieve this level of activity, driving stronger pipeline results.
- Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
- Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
- Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
- Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
- Meet or exceed individual activity, qualification, and pipeline-generation goals.
- Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.
Competencies
- Resiliency: Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment.
- Coachability: Openness to feedback, eagerness to learn, and ability to quickly apply new skills.
- Curiosity & Problem Solving: Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects.
- Ownership: A disciplined, proactive mindset with a strong sense of accountability for results.
- Growth Mindset: A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow.
- Strong communication skills, written and verbal, with the confidence to engage decision-makers.
- Ability to thrive in a fast-paced, high-energy team environment.
Required Qualifications
- Bachelor’s degree or equivalent experience.
- 0–2 years of professional experience (internships, part-time, or sales-related experience a plus).
- Comfort with high-volume outreach across phone, email, and LinkedIn.
- Strong organizational skills and ability to manage multiple priorities.
- Passion for sales and a desire to grow into a long-term revenue-generating career.
- Experience in B2B SaaS or lead-generation environments preferred but not required.
Preferred Qualifications
- Familiarity with CRM and sales tools such as HubSpot (Cordance’s primary platform), ZoomInfo.
- Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment.
- Strong research and prospecting skills with the ability to personalize outreach at scale.
- Understanding and application of BANT qualification methodology.
- Prior experience collaborating with Account Executives on account or territory strategies.
- Ability to balance quality and quantity in prospecting while maintaining precision under pressure.
Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.
Why Join Us?
At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
EEOC & ADA Statement:
Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.
Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Final candidate must be able to pass a background check.
To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/
