Role: Associate - Digital Marketing and Communications, Remote
Experience: 3 to 6 years
Salary: upto 10 LPA
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Role Overview
The Associate, Marketing & Communications will be the primary driver of our social media presence, content strategy, and digital storytelling. The role sits within the MarCom team and works at the intersection of communications, design, and data—creating compelling, evidence-led content that amplifies our voice on cash-based welfare, translates complex research into accessible narratives, and grows a meaningful audience across platforms.The ideal candidate combines creative instinct with analytical rigor: someone who can conceptualize a compelling Instagram reel and then measure what worked, design a strong LinkedIn carousel and then optimize based on engagement data, and produce short-form video content that makes welfare research genuinely watchable.
Key Responsibilities:
Social Media Management
- Channel Ownership: Own and manage the organization's presence across LinkedIn, Instagram, X (Twitter), and YouTube, maintaining a consistent brand voice and strategic content cadence across all platforms.
- Content Planning: Develop and execute monthly and quarterly social media content calendars aligned with programmatic priorities, publications, campaigns, research releases, and key observance days.
- Format Innovation: Conceptualize platform-native content formats (carousels, reels, infographics, short videos, threads) tailored to each platform's audience and algorithm.
- Community Management: Publish, schedule, and manage content across channels; monitor comments, messages, and community interactions and escalate where required.
- Cross-Functional Alignment: Coordinate with the MarCom lead and programme teams for timely content inputs, approvals, and cross-functional alignment.
Video Production and Editing- Short-Form Video: Conceptualize, shoot (where required), and edit short-form video content for social media, including explainers, community impact stories, campaign reels, and event highlights.
- Asset Management: Develop and maintain a library of reusable video templates and motion graphic assets consistent with our brand identity.
- Storytelling: Work with leadership and programme staff to translate field visits, data insights, and research findings into short, engaging video narratives.
Graphic Design for Social Media - Visual Creation: Design visually compelling social media assets using contemporary tools including Filmora, Canva, Premiere Pro, Figma, and similar software.
- Brand Governance: Ensure all visual content adheres to the organization's brand guidelines, including color palette, typography, logo usage, and tone of visual communication.
- Template Design: Create and maintain design templates for recurring content formats (newsletter graphics, quote cards, infographic series, event posters) to ensure consistency and production efficiency.
- Trend Awareness: Stay current with design trends and platform-specific visual best practices to keep content visually fresh and relevant.
Analytics and Performance Tracking- Data Monitoring: Track, analyze, and report on social media performance metrics across platforms using native analytics tools (LinkedIn Analytics, Meta Insights, YouTube Studio) and third-party tools (Hootsuite, Zoho, Sprout Social, or equivalent).
- Reporting: Prepare monthly and quarterly social media performance reports with actionable insights and recommendations for content strategy refinement.
- Trend Analysis: Monitor trends, audience behavior, competitor content, and sector conversations to identify opportunities for increased reach and engagement.
- Optimization: Use data to continuously test and optimize content formats, posting times, hashtags, and messaging to improve performance.
Website Content Management- CMS Updates: Manage routine content updates on the organization's website using a CMS platform such as WordPress, including uploading new publications, updating project pages, adding blog posts, and removing outdated content.
- Technical Liaison: Coordinate with the web developer for any technical updates; ensure content accuracy, consistency of tone, and alignment with the site's information architecture.
- Audits: Conduct periodic content audits to identify gaps, outdated pages, and SEO improvement opportunities. A basic understanding of SEO principles for content optimization is desirable.
Content Development and Storytelling- Narrative Translation: Translate research findings, field evidence, and programme learnings into accessible, audience-appropriate content for social media, including human interest stories, data visualizations, and policy explainers.
- Copywriting: Develop copy for social media posts with strong hooks, clear messaging, and calls to action; adapt tone and format across platforms and audience types.
- Amplification: Support the newsletter, annual report, and other knowledge products with social media amplification strategies.
Event and Campaign Communications- Digital Support: Provide social media and digital communications support for events, launches, campaigns, and stakeholder engagements.Real-Time
- Coverage: Develop event-specific content calendars and real-time social coverage strategies for key organizational moments.
Qualifications and Experience:- Education: Bachelor's degree in communications, media studies, design, or a related field.
- Experience: 3–6 years of professional experience in social media management, digital communications, or content creation, preferably in the social impact space.
- Platform Expertise: Demonstrated proficiency in social media management across LinkedIn, Instagram, X, and YouTube with a portfolio of content that evidences creative range and strategic thinking.
Technical Skills:
- Hands-on experience with video editing tools (Adobe Premiere Pro, Filmora, Canva, CapCut, or equivalent) and a working knowledge of motion graphics or basic animation.
- Working knowledge of social media analytics tools, native platform dashboards, and/or third-party tools such as Hootsuite, Sprout Social, Zoho, or equivalent.
- Basic understanding of CMS platforms, particularly WordPress, for website content management and updates.
Hiring Process:
Step 1: R1 with Senior Manager
Step 2: Assignment
Step 3: R2 with other co-founders
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Hiring Note: Applications will be reviewed on rolling basis. This job is first posted on July 14th 20, 2026 on Ground Zero
For any questions, ping us on WhatsApp chat: +91-8058331557
