Role overview

Qualifications

4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
Proven pipeline contribution — be ready to talk numbers.
A test-and-learn mindset with a strong command of funnel metrics.

Responsibilities

Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
Build and manage marketing automation, lead scoring, and routing in HubSpot.
Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.

Key facts

Remote from: Anywhere
Full time
Mid-level (2-5 years)
Demand Generation Manager
English

Hard skills

Demand Generation Marketing Automation Search Engine Optimization HubSpot CRM Media Buying Performance Analytics Campaign Management Technical Sales Azure Cloud Services

Other skills

Analytical Thinking
Problem Solving
Collaboration

About the company

Spektra Systems

Spektra Systems is an innovation leader in cloud computing products and services. Our mission is to enable people and businesses to achieve more with the help of effective technological solutions. Our four revolutionizing products are designed to help Cloud partners run and grow their businesses efficiently. a) CSP Control Center (www.cspcontrolcenter.com) Automating CSP business. Enabling growth. C3 streamlines the entire business & technical lifecycle for Microsoft CSP partners. The platform provides an effortless self-service experience that scales productivity and business development. b) CloudLabs (https://cloudlabs.ai/) Transforming virtual learning through immersive technology. CloudLabs is a self-service, end-to-end learning experience platform that delivers Microsoft Azure hands-on workshops at scale. Designed for training providers, ISV’s and system integrators, Cloudlabs has transformed the way cloud workshops and demonstrations are conducted. c) SaaSify (https://saasify.ai/) Helping ISVs and SaaS companies grow their business. SaaSify is a one-of-its-kind solution built to simplify, streamline and accelerate revenue growth on cloud marketplaces. The platform enables companies to optimize, list, sell and manage their software offerings — cost-effectively. d) Spektra Academy (https://spektraacademy.com/) Empowering individual learners through hands-on lab training and certification. Along with advanced solutions, we offer end-to-end services comprising advisory and consulting, product customization, and managed services. We’re headquartered in Seattle, the United States with offices in Canada, India, and Mexico and clients worldwide. Check us out at www.spektrasystems.com

Company details

Company size201 - 500

Links

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Job description

This is a remote position.

Shift: Overlap with US business hours

Currently remote but may transition to onsite in Future - Bangalore-based candidates preferred

Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.

Primary responsibilities:

Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
Build and manage marketing automation, lead scoring, and routing in HubSpot.
Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
Partner closely with Product Marketing on messaging and with Sales on lead quality standards.

Requirements

What you bring:

4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
Proven pipeline contribution — be ready to talk numbers.
A test-and-learn mindset with a strong command of funnel metrics.

Nice to have:

Experience marketing to technical buyers or within the Microsoft partner and cloud ecosystem.

Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.