Role overview

Qualifications

7+ years' experience in commercial marketing, trade marketing, brand management, or shopper marketing.
Experience within FMCG, health & wellness, consumer healthcare, or a similar category.
Strong knowledge of Singapore and/or Malaysia retail and distributor channels.
Bachelor's degree in Marketing, Business, Commerce, or a related discipline.

Responsibilities

Develop and execute commercial marketing plans across Singapore and Malaysia.
Lead retail, pharmacy, e-commerce, and trade activation campaigns.
Manage new product launches and go-to-market initiatives.
Monitor campaign performance, budget, ROI, and market insights.

Key facts

Remote from: Asia, East Asia
Full time
Senior (5-10 years)
Brand Manager
, English

Hard skills

Commercialization Brand Management Trade Marketing Product Launch Readiness Market Timing Go-to-Market Strategy Retail Channels Project Management

Other skills

Collaboration
Innovation
Communication

About the company

Comvita Limited

In 1974, Comvita founders Claude Stratford and Alan Bougen imagined people living healthy lives. Bees were their inspiration, and honey their medicine. Together, they set out on their mission: to benefit people's lives by creating top-quality, healthy products in as close to their natural state as possible. Nearly 50 years on, our purpose is still to inspire, enable and empower people to live healthy and vibrant lives, whilst working in harmony with bees and nature, to heal and protect the world. We are a proud member of the B Corp community, gaining our certification in August 2023. B Corp certification independently validates our high standards of environmental performance, transparency and accountability. We are fully committed to continuous improvement and making a positive impact for people and planet. E reretau ana, e mahi ngātahi, ana mātou ko ngā pī me te taiao i Aotearoa, hei whakaora, hei manaaji āno i te Ao Tūroa. Our values determine how we live our purpose. Mā te katoa e ārahi – We all Lead Kotahitanga – Togetherness Ngākaunui ana ki tea ko – We Love to Learn Kaitiakitanga – Guardianship and Protection Comvita is a New Zealand stock exchange-listed (NZX:CVT), international natural health products company and is committed to the development of innovative natural health and wellbeing products, backed by credible scientific research. We develop, market and manufacture products in the categories of Healthcare, Personal Care (Wound Care) and Functional Foods (Health Foods). Mānuka (leptospermum) honey is at the core of the Comvita product range and we are the largest manufacturer and marketer of this uniquely New Zealand resource. We sell into over 18 countries through a network of wholesale and third-party retail outlets, with more than 480 branded retail outlets throughout Asia – including 400 stores in 40 cities in mainland China - and online. We have offices in New Zealand, China, Hong Kong, Australia, Japan, South Korea, UK and USA.

Company details

Company size501 - 1000

Links

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Job description

Regional Commercial Marketing & Brand Manager

At Comvita, we're passionate about harnessing the power of nature to support health and wellbeing. As a global leader in premium mānuka honey and natural wellness products, we're seeking an experienced Regional Commercial Marketing & Brand Manager to drive growth across Southeast Asia, with a primary focus on Singapore and Malaysia.

About the Role

This is an exciting regional opportunity for a commercially-minded marketer who can translate brand strategy into impactful market execution. You'll lead commercial marketing, trade activation, product launches, and brand governance while partnering with distributors, retailers, agencies, and internal stakeholders to deliver strong business results.

Key Responsibilities

Develop and execute commercial marketing plans across Singapore and Malaysia.
Lead retail, pharmacy, e-commerce, and trade activation campaigns.
Manage new product launches and go-to-market initiatives.
Support distributor partnerships and new market development across SEA and MEA markets.
Drive premium brand execution across all consumer touchpoints.
Monitor campaign performance, budget, ROI, and market insights.
Collaborate closely with Sales, Digital, Supply Chain, and Global Brand teams.

About You

7+ years' experience in commercial marketing, trade marketing, brand management, or shopper marketing.
Experience within FMCG, health & wellness, consumer healthcare, or a similar category.
Strong knowledge of Singapore and/or Malaysia retail and distributor channels.
Proven success delivering commercial growth through marketing activation.
Exceptional stakeholder management and project management skills.
Bachelor's degree in Marketing, Business, Commerce, or a related discipline.
Fluent English and Bahasa Malaysia; Mandarin is advantageous.

Working with us

At Comvita, we work in harmony with nature to inspire, enable, and empower people to live well naturally. Rooted in the spirit of Kaitiakitanga, we are dedicated to protecting and preserving the environment, ensuring bee welfare, and supporting thriving communities through our sustainability framework, our Harmony Plan.

You will get to work in a collaborative, innovative, and supportive team environment with flexible work arrangements to support your work-life balance.

Ready to apply?

If you think you would be a great fit for our team, submit your application here with your CV and cover letter. Note: We kindly ask that you submit a cover letter written in your own words, as we are already quite familiar with the tone and structure of AI-generated letters. After all, we are looking to hire a person, not AI, and getting a sense of who you are really matters to us. Give us something only a real human (like you!) could write.

Comvita’s Commitment to Ethical Employment Practices

Comvita is committed to upholding the rights of young workers and ensuring that child labour has no place in our operations or supply chain. We do not employ individuals under the age of 18 and strictly prohibit anyone under 18 from performing work that may involve hazardous conditions or materials.

We do not tolerate the use of child labour or forced labour in any part of our business or among our suppliers. No child is to be involved in the production of our products or in the provision of materials or services to Comvita.

This commitment reflects our core values and our responsibility to support safe, fair, and ethical working conditions across all aspects of our business.

Comvita is an organisation which is committed to well-being, diversity and equity. We celebrate diversity and nurture belonging within our global team. We welcome diversity of people, ideas, talents and experiences. If you have any support or access requirements, we encourage you to advise us so we can support you through your recruitment journey.