Role overview

Qualifications

1-2 years of relevant experience
Proven experience managing PPC campaigns using Google AdWords
Strong knowledge of media planning, media buying, and budgeting
Proficiency in web analytics reporting tools like Google Analytics

Responsibilities

Develop, execute, and optimize paid media campaigns across Google Ads channels
Conduct comprehensive keyword research to identify high-impact opportunities
Manage marketing campaign budgets effectively
Implement conversion optimization strategies to improve click-through rates and conversion rates

Key facts

Remote from: Pakistan
Full time
Junior (1-2 years)
Paid Social Media Specialist
English

Hard skills

Google Ads Google Analytics Google Tag Manager Search Engine Optimization Marketing Performance Measurement And Management Affiliate Marketing Budget Management

Other skills

Collaboration

About the company

HR Ways - Hiring Tech Talent

Human Resources, Staffing & Recruiting

Fast placements. Quality on-boarding. Tenacious testing. What's HR Ways, that's what you wanted to ask? The only dedicated Tech and Digital recruitment agency having worldwide first-class HR solutions. Our Recruiters work with the best software and digital agencies of the region. We equip our clients with priceless industry insight and put everything we’ve got into training and mentoring our candidates. We’re here to match talented people with the job opportunities and employers they’re looking for. On monthly basis, we engage over 5000+ people for opportunities that create disruption in the market.

Company details

Company typeStartup

IndustryHuman Resources, Staffing & Recruiting

Company size11 - 50

Links

Website LinkedIn See all jobs

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Job description

About the Company:

We are hiring for a digital marketing agency that specializes in helping small, service-based businesses grow their revenue through targeted lead generation.

Role Overview ~ Paid Media Specialist

We are seeking a results-driven Paid Media Specialist, specifically for Google Search Ads, PMAX, and Google Local Service Ads only. We are a marketing agency, and our clients are Home Services Pros (House cleaners and Landscapers). You will be responsible for setting up, managing/optimizing, and reporting on performance. Only 12 months of Google Ads experience is required for this position.

Responsibilities

Develop, execute, and optimize paid media campaigns across Google Ads channels.
Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns.
Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance.
Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports.
Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics.
Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging.
Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.

Experience & Skills

Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords.
Strong knowledge of media planning, media buying, and budgeting within a search marketing context.
Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization.
1-2 years of relevant experience.

Other Details:

Experience: 1-2 years
Location: Remote from Pakistan
Timings & Days: Monday to Friday, 6:00 PM to 2:00 AM

About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel at https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated, or visit www.hrways.co to learn more.