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Architect, Martech (Adobe)

Role overview

Qualifications

  • 8+ years of experience leading enterprise B2B marketing
  • Working command of the Adobe activation stack required
  • Comfortable advising client marketing leadership
  • Experience coordinating marketing strategy with data and analytics

Responsibilities

  • Own the design of B2B demand-generation and lifecycle programs
  • Guide the build and operation of journeys, campaigns, and lead flows
  • Serve as the senior B2B marketing voice to client marketing leadership
  • Mentor MarTech practitioners and set the quality bar for B2B marketing delivery

About the company

Dept Agency  logo

Dept Agency

Marketing & Advertising

We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified. We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech & marketing. We facilitate our pioneering spirit by investing in innovation, by leveraging our proprietary tech, data and knowledge platforms for all our clients worldwide. Our culture is ’big enough to cope and small enough to care. Simply put we can work for any brand in the world, but with the speed, agility, flexibility and personal relationships of a boutique agency. Join us!

Company details

Company typeLarge
IndustryMarketing & Advertising
Company size1001 - 5000

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Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

DEPT® is seeking an Architect, MarTech to lead within our MarTech practice in North America. You bring senior B2B marketing leadership together with Adobe MarTech fluency — owning how B2B demand generation, account-based marketing, and lifecycle programs are designed and operated on the Adobe stack, and translating client marketing objectives into executable MarTech programs. You are equally comfortable setting B2B marketing strategy and directing the teams who build the journeys, campaigns, and lead flows that bring it to life. You partner with our Data team (customer data and identity), our Analytics team (measurement and attribution), and our Adobe strategy architects to ensure B2B marketing outcomes are real and measurable.

WHAT YOU'LL DO

  • Lead B2B Marketing Strategy on Adobe: Own the design of B2B demand-generation, account-based marketing, and lifecycle programs, and their implementation across the Adobe MarTech stack.
  • Direct MarTech Execution: Guide the build and operation of journeys, campaigns, and lead flows, in partnership with the MarTech and Data engineers who configure them.
  • Advise Clients: Serve as the senior B2B marketing voice to client marketing leadership; translate business goals into MarTech roadmaps and prove outcomes.
  • Partner Across Disciplines: Work with data (identity and CDP), analytics (attribution and measurement), and solution architecture to keep programs coherent end to end.
  • Develop the Team: Mentor MarTech practitioners and set the quality bar for B2B marketing delivery.

WHAT YOU BRING

  • B2B Marketing Leadership: 8+ years of experience leading enterprise B2B marketing — demand generation, account-based marketing, and lifecycle — in an agency or  consulting, context.
  • Adobe MarTech Fluency: Working command of the Adobe activation stack required — Marketo Engage, Adobe Journey Optimizer (AJO), and Adobe Campaign — and how they consume audiences from Adobe Experience Platform (AEP) and Real-Time CDP and report through Adobe Analytics and Customer Journey Analytics (CJA).
  • Executive Communication: Comfortable advising client marketing leadership and translating strategy into operational MarTech programs.
  • Cross-Functional Leadership: Experience coordinating marketing strategy with data, analytics, and engineering execution across teams.

Work Environment: Remote position - TRAVEL EXPECTED 

WHAT DO WE OFFER?

  • We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

Learn more about DEPT® diversity, equity, and inclusion efforts

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range
$138,000$148,000 USD

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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