Country Manager – France and Benelux

The Position:

This role supports regional market pricing strategies and drives commercial growth by educating oncologists and pathologists on the clinical and economic value of Veracyte’s diagnostic tests. It involves close collaboration with marketing to execute key initiatives, such as congresses and seminars, and includes people management responsibilities—guiding and developing regional team members across functions. The role ensures compliance with corporate policies, oversees regional performance, and manages administrative tasks efficiently. 

Key Responsibilities

• Drive adoption and utilization of PROSIGNA™ and newly launched diagnostic products and services
• Develop and execute go-to-market strategies, including territory-specific reimbursement and channel plans
• Maximize sales, expand market presence, and increase test demand by securing public reimbursement and inclusion in treatment guidelines
• Promote PROSIGNA™ through targeted marketing activities and participation in key congresses and seminars within the breast cancer community
• Define and manage account goals; oversee recruitment and headcount planning in alignment with regional budgets and strategic objectives
• Lead all commercial activities in compliance with company quality policies, clinical development goals, and local/global regulatory requirements
• Manage territory operations, including administrative, diagnostic, financial, and strategic planning functions
• Establish and maintain professional relationships with health authorities to support market access, pricing, and reimbursement efforts
• Represent Veracyte at industry organizations and events to enhance visibility and influence
• Take ownership of performance by setting clear goals, tracking progress, providing feedback, and resolving issues proactively
• Oversee operational management of Veracyte’s product portfolio and support local execution of global initiatives
• Collaborate with headquarters teams (Medical Affairs, R&D, Regulatory, Marketing, and Operations) to support product development and launch activities
• Identify and engage local service providers to support regional operations
• Lead business development efforts, including market analysis, opportunity assessment, and alignment with existing business models and portfolio strategy
• Design and execute territory-specific marketing, sales, and distribution plans to exceed commercial targets
• Lead Tender management across geographic responsibility

Who You Are:

• MBA or other relevant advance degrees are strongly valued
• Over 8 years of commercial leadership experience with full revenue and P/L responsibility
• Required Skills & Knowledge: Proven track record of successfully launching oncology drugs and/or diagnostics, ideally within lean, fast-paced organizations
• Strong background in commercial diagnostics or pharmaceutical industries preferred
• Ability to engage confidently with senior thought leaders and decision-makers in oncology
• Expertise in market analysis and identifying high-impact business development opportunities
• Proven experience in oncology market development and product launch strategy
• Strong leadership in product positioning and roadmap creation for diagnostics and therapeutics
• Effective communication skills for engaging with clinicians, KOLs, academic leaders, payers, regulators, and internal stakeholders
• Experience in establishing reimbursement pathways for new therapeutics or technologies
• Knowledge of health economics and the diagnostic market landscape
• Specific expertise in breast cancer diagnostics or therapeutics
• Strong influencing and persuasion skills, particularly with oncologists and pathologists
• Demonstrated success in negotiating and closing deals with hospitals and health authorities (including tender management)
• Flexibility and cultural sensitivity in dynamic, fast-paced environments
• Ability to operate autonomously while navigating structured corporate frameworks
• Experience collaborating with international headquarters and cross-functional teams
• Hands-on, proactive approach with a willingness to contribute across functions
• Self-motivated, dependable, and passionate with strong leadership capabilities
• Excellent project and time management skills
• Strong business acumen, entrepreneurial mindset, and analytical problem-solving abilities
• Outstanding interpersonal, verbal, and written communication skills

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