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Country Manager, UK

Role overview

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field; MBA is a plus
  • Minimum of 10 years of experience in business development, commercial leadership, marketing, or general management
  • Proven experience in the cryptocurrency, fintech, digital assets, or financial services industry
  • Strong understanding of the UK financial services ecosystem, cryptocurrency regulations, consumer behavior, and competitive landscape

Responsibilities

  • Develop and execute the UK market strategy to drive business growth, user acquisition, market penetration, and revenue generation
  • Oversee all local business operations, ensuring alignment with global objectives and maintaining operational excellence
  • Lead marketing initiatives, brand awareness campaigns, community engagement, and strategic partnerships tailored to the UK market
  • Build and maintain strong relationships with regulators, financial institutions, payment partners, industry associations, and other key stakeholders

Key facts

Other skills

  • Leadership
  • Communication
  • Negotiation
  • Analytical Thinking
  • Strategic Thinking

About the company

Bybit logo

Bybit

Fintech: Finance + Technology

Bybit is a cryptocurrency exchange established in March 2018 to offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class.Bybit's founder and CEO, Ben Zhou, was formerly from XM, one of the world's largest forex and CFD trading brokerage firms. The company comprises professionals from investment banks, tech firms, the forex industry, and early adopters of blockchain. The development team includes talents from Morgan Stanley, Baidu, Alibaba, and Tencent. Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users.As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Company details

Company typeLarge
IndustryFintech: Finance + Technology
Company size1001 - 5000

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Job description

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 β€” connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Position Overview
As the UK Country Manager, you will be responsible for driving the company's growth, market presence, and operational excellence across the United Kingdom. You will lead the execution of the local business strategy, ensuring sustainable user acquisition, revenue growth, and regulatory compliance. The ideal candidate has extensive experience in the cryptocurrency industry, a deep understanding of the UK market, strong commercial and marketing expertise, and the ability to build strategic relationships with key stakeholders.
Responsibilities
  • Develop and execute the UK market strategy to drive business growth, user acquisition, market penetration, and revenue generation.
  • Oversee all local business operations, ensuring alignment with global objectives and maintaining operational excellence.
  • Lead marketing initiatives, brand awareness campaigns, community engagement, and strategic partnerships tailored to the UK market.
  • Build and maintain strong relationships with regulators, financial institutions, payment partners, industry associations, and other key stakeholders.
  • Monitor developments in the UK cryptocurrency market, competitive landscape, and regulatory environment, identifying opportunities and mitigating business risks.
  • Collaborate closely with Product, Compliance, Legal, Risk, Marketing, and Engineering teams to successfully launch and scale products in the UK.
  • Ensure business activities comply with UK regulatory requirements and internal compliance standards.
  • Represent the company at industry conferences, networking events, and media engagements to strengthen brand positioning.
  • Recruit, lead, mentor, and develop the local team, fostering a high-performance and collaborative culture.
  • Track business performance through KPIs and provide regular reports and strategic recommendations to senior leadership.
Qualifications
  • Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field; MBA is a plus.
  • Minimum of 10 years of experience in business development, commercial leadership, marketing, or general management.
  • Proven experience in the cryptocurrency, fintech, digital assets, or financial services industry.
  • Previous experience leading business operations or serving as Country Manager, Regional Manager, or General Manager within the UK market is highly preferred.
  • Strong understanding of the UK financial services ecosystem, cryptocurrency regulations, consumer behavior, and competitive landscape.
  • Demonstrated success in developing strategic partnerships and driving measurable business growth.
  • Excellent leadership, communication, negotiation, and stakeholder management skills.
  • Ability to operate effectively in a fast-paced, high-growth environment while managing multiple priorities.
  • Strong analytical and strategic thinking capabilities with a results-driven mindset.

 

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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