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Senior Content Strategist

Role overview

Qualifications

  • Bachelor's degree in journalism, communication, marketing, or equivalent experience
  • Proven experience in a high-pressure daily newsroom or online news outlet
  • Deep familiarity with social media platforms and Content Management Systems (CMS)
  • Proficiency in Google Analytics and/or real-time analytics platforms

Responsibilities

  • Identify trending content to maximize audience reach by syndicating to relevant sites
  • Edit and refine syndicated posts for clarity, accuracy, and tone
  • Monitor and respond quickly to real-time breaking news
  • Supervise three full-time Content Strategists

Key facts

Other skills

  • Multitasking
  • Organizational Skills
  • Communication
  • Teamwork

About the company

The San Diego Union-Tribune logo

The San Diego Union-Tribune

The San Diego Union-Tribune, LLC, is San Diego’s most dynamic media company and the region’s most trusted and comprehensive source of local news and information. The San Diego Union-Tribune serves more people in more places on more platforms than any other media company in San Diego. Every week, the Union-Tribune reaches more than 96% of all San Diego County households by leveraging the combined strength of its integrated media portfolio: the Pulitzer Prize-winning newspaper, the Union-Tribune; the region’s leading website, SanDiegoUnionTribune.com; the weekly entertainment guide, Night + Day; the entertainment and nightlife website, PacificSanDiego.com; Spanish-language product Hoy San Diego and additional home-delivered products. Through its broad coverage of the community and its multiple media platforms serving all audiences across the region, the Union-Tribune delivers news, information and ideas that improve the quality of life of San Diegans and help make San Diego a better place.

Company details

Company size201 - 500

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Job description

Summary:

MediaNews Group, publisher of The Denver Post, San Jose Mercury News, Orange County Register, and more than 70 other daily newspapers and associated websites, is seeking a Senior Content Strategist to join its corporate editorial team. The Senior Content Strategist will lead a nimble team of editor-producers responsible for coordinating and sharing news and features between our publications and companies. The right candidate has strong news judgment as well as the technical skills needed to navigate a content management system. In addition to working with MNG’s publications, you will also work closely with colleagues at Tribune Publishing, which includes the Chicago Tribune, Orlando Sentinel, and other prestigious publications.

What you will do:

  • Identify trending content as it is posted across our network of sites to maximize audience reach by syndicating to relevant sites and channels

  • Use deep knowledge of newsroom production cadences to surface high-potential stories that haven't yet reached their peak, ensuring quality journalism gets the visibility it deserves

  • Communicate and engage with digital leads about those hidden gems

  • Edit and refine syndicated posts for clarity, accuracy, and tone, maintaining high standards as content moves between local and wire formats

  • Monitor and respond quickly to real-time breaking news, ensuring the network has prompt, accurate, and well-packaged updates

  • Manage workflows for team and publication production

  • Craft expert-level headlines and metadata that strike the perfect balance between SEO best practices and social media engagement

  • Collaborate with and serve as a bridge between MNG and Tribune journalists, coordinating collaborative coverage for major initiatives and special projects

  • Represent newsrooms on joint projects with circulation, advertising, and product teams

  • Partner with product and technical teams to evaluate, test, and implement the best CMS tools and workflows for shared content

  • Proactively source and manage third-party content vendors to diversify the network’s offerings and fill niche content needs

  • Deep-dive into analytics to provide actionable feedback to newsrooms on story performance, audience trends, and content gaps

  • Supervise three full-time Content Strategists

What you will bring:

  • While management experience is a plus, you must demonstrate the ability to lead projects, mentor peers, and work side-by-side with stakeholders

  • Proven experience in a high-pressure daily newsroom or online news outlet

  • Deep familiarity with a variety of social media platforms and Content Management Systems (CMS) is required. Experience with WordPress is a plus

  • Proficiency in Google Analytics and/or real-time analytics platforms is required

  • Multitasking and organizational skills are key

  • A strong background in news writing and copy editing, including Associated Press style guidelines and ethics

  • Comfort working with remote teams and digital collaboration tools

  • The ability to handle deadlines and work as a team player

  • Bachelor's degree in journalism, communication, marketing, or equivalent experience

Benefits and Compensation:

The salary is $95,000. Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com

Who we are:

At MediaNews Group, our employees are our greatest asset. MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions.  Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.

“4x Built In Best Places to Work Winner - 2023-2026”  

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

  • Please submit an online application along with your resume for this position here

Closing Date:

  • Continuous recruitment until the position is filled

Conditions of Employment: 

  • A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

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Marcus Rivera

Chief Revenue Officer

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linkedin.com/in/marcusrivera
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