Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social.
Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms.
Experience managing client escalations and driving strategic resolutions.
Strong communication skills (verbal and written).
Requirements:
Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements.
Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings.
Ensure campaigns follow best practices and drive measurable client value.
Conduct timely QA reviews and follow-up on initial PPC strategies for new clients.
Job description
This is a remote position.
About the Role
The PPC Manager is responsible for leading the Paid Media team (Paid Search & Paid Social) to deliver high-performing campaigns and exceptional client service. This role drives team accountability, quality, innovation, and strategic growth while fostering collaboration, training, and continuous improvement. The PPC Manager works closely with CX Managers, SEO, Web, and Leadership to ensure alignment on client goals, operational excellence, and business outcomes.
Strategic Leadership & Innovation
Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements.
Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance.
Develop scalable systems, SOPs, reporting frameworks, and quality control processes.
Create and implement advanced testing strategies across Paid Search and Paid Social campaigns.
Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention.
Partner with leadership to define and execute the long-term vision of the Paid Media department.
Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning.
Evaluate and recommend new PPC tools, AI solutions, and technologies that improve team efficiency and client outcomes.
Responsibilities
Team Leadership & Development
Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings.
Conduct initial training and expectation-setting for new PPC team members.
Mentor and support the professional growth of PPC team members through coaching, training, and development plans.
Conduct weekly follow-ups with team members to review fulfillment, quality, and performance interviews.
Foster a culture of accountability, ownership, and continuous improvement within the department.
Client Strategy & Performance
Provide strategic input and guidance for key Paid Media accounts.
Ensure campaigns follow best practices and drive measurable client value.
Assist PPC specialists with advanced campaign strategy, troubleshooting, and optimization.
Support PPC specialists in creating and executing POAs for at-risk clients.
Act as the first point of contact for PPC-related client escalations before they reach the Director.
Ensure all client requests related to PPC are completed accurately and on time.
Operational Excellence
Ensure daily fulfillment through ClickUp dashboards and department reporting.
Provide feedback on PPC SOPs and ensure adherence within the team.
Assign PPC specialists to clients as needed.
Run quarterly quality assurance (QA) reviews for all PPC clients.
Conduct timely QA reviews and follow-up on initial PPC strategies for new clients.
Prepare internal performance reports for Fulfillment, Operations, and Leadership meetings.
Lead quarterly department reviews focused on innovation, performance improvements, and operational excellence.
Cross-Department Collaboration
Participate in weekly meetings with the CX Manager.
Collaborate with SEO, Web, and Operations teams to align efforts on integrated client strategies.
Ensure PPC strategies align with broader client marketing objectives and business goals.
Requirements
Skills Needed
Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social.
Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms.
Proven experience managing both Google Ads and Meta Ads at scale.
Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization.
Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking.
Experience building and executing multi-channel paid media strategies.
Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities.
Understanding of landing page optimization and Conversion Rate Optimization (CRO).
Excellent leadership, coaching, and team development skills.
Experience managing client escalations and driving strategic resolutions.
Strong communication skills (verbal and written).
Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams.
Highly organized, process-driven, and focused on continuous improvement.
Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies
Innovation & Growth
Identify and implement at least one operational, automation, AI, or process improvement initiative per quarter.
Continuously evaluate emerging PPC trends and recommend opportunities to improve client outcomes.
Drive measurable improvements in department efficiency, campaign performance, and client retention.
